vestreaВестник Российского экономического университета имени Г. В. ПлехановаVestnik of the Plekhanov Russian University of Economics2413-28292587-9251Plekhanov Russian University of Economics10.21686/2413-2829-2021-6-195-206vestrea-1225Research ArticleЭКОНОМИЧЕСКАЯ БЕЗОПАСНОСТЬECONOMIC SECURITYПроблемы формирования целостности общества и культурного кода средствами социально-культурной деятельности как фактора обеспечения национальной безопасностиDeveloping Society Integrity and Cultural Code by Means of Social and Cultural Activity as Factor of Ensuring National SecurityБезуглаяН. С.BezuglayaN. S.

Наталия Сергеевна Безуглая кандидат экономических наук, доцент кафедры экономики и управления Краснодарского филиала

350002, Краснодар, ул. Садовая, д. 23.

Nataliya S. Bezuglaya PhD, Assistant Professor of the Department for Economics and Management of the Krasnodar branch

23 Sadovaya Str., Krasnodar, 350002

olimpia_n@mail.ruКраснодарский филиал Российского экономического университета имени Г. В. ПлехановаРоссияKrasnodar branch of the Plekhanov Russian University of EconomicsRussian Federation20212212202106195206Copyright © Безуглая Н.С., 20212021Безуглая Н.С.Bezuglaya N.S.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://vest.rea.ru/jour/article/view/1225

Тенденции развития отношений в современном обществе, распространения цифровых технологий и ограничения передвижения последнего года показали растущую диффузию общества, разделение взглядов, ослабление культурного кода россиян. Статья посвящена исследованию источников подобных изменений и поиску решений, основанных на средствах социально-культурной деятельности. Как известно, культурный код формируется несколько десятков лет, и именно социально-культурная сфера способна сконцентрировать этот процесс в направлении усиления национальной самоидентификации, повышения патриотизма, уровня образованности и благосостояния населения страны. Процесс формирования гражданского общества в постсоветский период основан на реализации культурной политики, финансируемой за счет бюджета страны, в отличие от западных стран. Именно этот аспект заставляет задуматься о необходимости изменения средств и методов социально-культурной деятельности с учетом процессов цифровизации общества. В то же время культурная политика выступает значимой частью системы национальной безопасности как средство формирования гражданского общества, сохранения культурных ценностей и традиций. Проведенное исследование показало, что нелинейное взаимодействие таких тензоров, как устойчивое развитие, корпоративная социальная ответственность, национальная безопасность, цифровизация, технологизация общества, существенным образом влияет на процессы диффузии целостности общества, разрушение его культурного кода и суверенитет государства как такого. Сохранение культурного кода как основы культуры нации и преодоление проблем диффузии общества возможны при расширении государственного участия в реформации подходов к реализации культурной политики. Отдельным аспектом выступает формирование кадрового потенциала учреждений культуры будущего, ориентированного на современные технологии, постоянное изучение достижений психологии как науки, способного к созданию патриотических настроений в социуме, пропагандирующего ценность культурного наследия как фундамента национальной идентификации.

Trends of developing relations in today’s society, spread of digital technologies and restrictions in movement during the last year showed a rising diffusion of society, split of opinions and weakening of the cultural code of the Russian population. The article studies sources of these changes and searches for solutions based on means of social and cultural activity. It is well known that cultural code is formed for decades and it is the social and cultural sphere that can concentrate this process and direct it to strengthening of national self-identification, rise in the rate of patriotism, education and wellbeing of the population. The process of shaping the civil society in the post-soviet period is based on pursuing cultural policy financed at the expense of the country budget, in contrast to western countries. This aspect makes us think about the necessity to change means and methods of social and cultural activity with due regard to processes of society digitalization. At the same time cultural policy acts as a significant section of the system of national security, as a way of shaping civil society, keeping cultural values and traditions. The research showed that non-linear interaction of such tensors, as sustainable development, corporate social responsibility, national security, digitalization, technologization of society can seriously affect the processes of diffusion of society integrity, destruction of its cultural code and sovereignty of state as it is. Preserving the cultural code as a foundation of national culture and overcoming problems of society diffusion are possible in case the state participation in reforming approaches to pursuing cultural policy is extended. A separate aspect is developing the HR potential of  cultural institutions of the future oriented to advanced technologies, continuous learning the achievements of psychology as a science, which can create patriotic feelings in society promoting values of cultural inheritance as a foundation of national identification.

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The authors declare that there are no conflicts of interest present.