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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">vestrea</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник Российского экономического университета имени Г. В. Плеханова</journal-title><trans-title-group xml:lang="en"><trans-title>Vestnik of the Plekhanov Russian University of Economics</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2413-2829</issn><issn pub-type="epub">2587-9251</issn><publisher><publisher-name>Plekhanov Russian University of Economics</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.21686/2413-2829-2022-1-203-218</article-id><article-id custom-type="elpub" pub-id-type="custom">vestrea-1264</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>УПРАВЛЕНИЕ КАЧЕСТВОМ ПРОДУКЦИИ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>QUALITY MANAGEMENT</subject></subj-group></article-categories><title-group><article-title>Инновационный и конкурентный потенциал пищевых продуктов направленной эффективности</article-title><trans-title-group xml:lang="en"><trans-title>Innovative and Competitive Potential of Targeted Effectiveness Foods</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Моргунова</surname><given-names>Е. М.</given-names></name><name name-style="western" xml:lang="en"><surname>Marhunova</surname><given-names>A. M.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Елена Михайловна Моргунова - кандидат технических наук, доцент, заместитель генерального директора по стандартизации и качеству продуктов питания</p><p>220037, Беларусь, Минск, ул. Козлова, д. 29</p></bio><bio xml:lang="en"><p>Alena M. Marhunova - PhD, Associate Professor, Deputy General Director for Standardization and Quality of Food Products</p><p>29 Kozlova Str., Minsk, 220037</p></bio><email xlink:type="simple">mti67@rambler.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Кондратенко</surname><given-names>С. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Kondratenko</surname><given-names>S. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Светлана Александровна Кондратенко - кандидат экономических наук, доцент, заведующая отделом продовольственной безопасности</p><p>220108, Беларусь, Минск, ул. Казинца, д. 103</p></bio><bio xml:lang="en"><p>Svetlana A. Kondratenko - PhD, Associate Professor, Head of the Food Safety Department</p><p>103 Kazintsa Str., Minsk, 220108</p></bio><email xlink:type="simple">kondratenko-0703@mail.ru</email><xref ref-type="aff" rid="aff-2"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Научно-практический центр Национальной академии наук  Беларуси по продовольствию</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Scientific and Practical Center of the National Academy of Sciences  of Belarus for Food</institution><country>Russian Federation</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru"><institution>Институт системных исследований в АПК  Национальной академии наук Беларуси</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Institute for System Research in Agroindustrial Complex  of the National Academy of Sciences of Belarus</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2022</year></pub-date><pub-date pub-type="epub"><day>14</day><month>02</month><year>2022</year></pub-date><volume>0</volume><issue>1</issue><fpage>203</fpage><lpage>218</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Моргунова Е.М., Кондратенко С.А., 2022</copyright-statement><copyright-year>2022</copyright-year><copyright-holder xml:lang="ru">Моргунова Е.М., Кондратенко С.А.</copyright-holder><copyright-holder xml:lang="en">Marhunova A.M., Kondratenko S.A.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://vest.rea.ru/jour/article/view/1264">https://vest.rea.ru/jour/article/view/1264</self-uri><abstract/><trans-abstract xml:lang="en"/><kwd-group xml:lang="ru"><kwd>инновации</kwd><kwd>качество</kwd><kwd>инвестиции</kwd><kwd>приоритеты</kwd><kwd>конкурентоспособность</kwd><kwd>специализированные продукты</kwd><kwd>обогащенные пищевые продукты</kwd><kwd>пищевая промышленность</kwd></kwd-group><kwd-group xml:lang="en"><kwd>innovation</kwd><kwd>quality</kwd><kwd>investment</kwd><kwd>priorities</kwd><kwd>competitiveness</kwd><kwd>specialty foods</kwd><kwd>enriched foods</kwd><kwd>food industry</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Комплексный прогноз научно-технического прогресса Республики Беларусь на 2021–2025 гг. и на период до 2040 г. : в 3 т. / Государственный комитет по науке и технологиям Республики Беларусь; Белорусский институт системного анализа и информационного обеспечения научно-технической сферы; под ред. 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