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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">vestrea</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник Российского экономического университета имени Г. В. Плеханова</journal-title><trans-title-group xml:lang="en"><trans-title>Vestnik of the Plekhanov Russian University of Economics</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2413-2829</issn><issn pub-type="epub">2587-9251</issn><publisher><publisher-name>Plekhanov Russian University of Economics</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.21686/2413-2829-2023-4-194-201</article-id><article-id custom-type="elpub" pub-id-type="custom">vestrea-1698</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЭКОНОМИКА ПРЕДПРИНИМАТЕЛЬСТВА</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>ECONOMICS OF ENTREPRENEURSHIP</subject></subj-group></article-categories><title-group><article-title>Индустрия 4.0 как инновационная среда возможностей для малого предпринимательства</article-title><trans-title-group xml:lang="en"><trans-title>4.0 as Innovation Environment of Opportunities for Small Business</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Худайбердиев</surname><given-names>О. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Khudaiberdiev</surname><given-names>O. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Отабек Абсаломович Худайбердиев - кандидат экономических наук, докторант кафедры экономики Наманганского инженерно-технологического института.</p><p>Наманган, ул. Касансай, д. 7</p></bio><bio xml:lang="en"><p>Otabek A. Khudaiberdiev - PhD, Doctoral Student of the Department for Economics of the Namangan Institute of Engineering and Technology.</p><p>7 Kasansai Str., Namangan</p></bio><email xlink:type="simple">khudayberdievotabek@yahoo.com</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Наманганский инженерно-технологический институт</institution><country>Узбекистан</country></aff><aff xml:lang="en"><institution>Namangan Institute of Engineering and Technology</institution><country>Uzbekistan</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2023</year></pub-date><pub-date pub-type="epub"><day>22</day><month>07</month><year>2023</year></pub-date><volume>0</volume><issue>4</issue><fpage>194</fpage><lpage>201</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Худайбердиев О.А., 2023</copyright-statement><copyright-year>2023</copyright-year><copyright-holder xml:lang="ru">Худайбердиев О.А.</copyright-holder><copyright-holder xml:lang="en">Khudaiberdiev O.A.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://vest.rea.ru/jour/article/view/1698">https://vest.rea.ru/jour/article/view/1698</self-uri><abstract><p>Современное социально-экономическое развитие свойственно переходу на шестой технологический уклад, который в свою очередь предусматривает применение высокоинтеллектуальных, умных инноваций и инструментов цифровой технологии. Их использование в сложный период пандемии позволило не только продолжить эффективную работу, но и обнаружить новые, перспективные возможности для расширения бизнес-партнерства, продвижения товара, улучшения качества обслуживания, повышения конкурентоспособности и производительности, сокращения издержек, формирования инновационных бизнес-моделей. В целом они фундаментально влияют на коренное изменение тактики, стратегии деятельности во всех сферах. Сегодня невозможно представить ни один сектор экономики без цифровых технологий. Их эффективность оценили как потребители, предприниматели, так и государство. Малое предпринимательство также хорошо восприимчиво к инновациям и заинтересовано в применении цифровых технологий, поскольку они не только ускоряют, но и полностью автоматизируют процесс. Однако, несмотря на многочисленные преимущества цифровых технологий, малое предпринимательство сталкивается с различного рода проблемами. Изучение зарубежного и отечественного опыта деятельности малого предпринимательства позволило выявить ряд факторов, препятствующих применению цифровых технологий на практике. На основе исследования автором даны научно-методические, практические предложения и рекомендации, способствующие эффективному использованию цифровых технологий.</p></abstract><trans-abstract xml:lang="en"><p>The current social and economic development is typical of the shift to the 6th technological structure, which envisages the use of highly- intellectual, smart innovation and tools of digital technology. Their use in the complicated pandemic period allowed us to continue efficient work and at the same time to find new, promising opportunities to extend business-partnership, promote goods, improve quality of service, raise competitiveness and productivity, cut costs and shape innovation business-models. In general they drastically impact fundamental changes in tactics and strategy of work in all spheres. Today it is impossible to picture any sector of economy without digital technologies. Their efficiency was appreciated by customers, businesspeople and state. Small business is also responsive to innovation and interested in digital technologies, as they can speed up and automate the process. However, in spite of numerous benefits of digital technologies, small entrepreneurship faces different problems. Studying foreign and home experience in small business functioning gave an opportunity to reveal factors hindering the use of digital technologies in practice. Based on the research the author put forward academic and methodological and practical proposals and recommendations fostering efficient use of digital technologies.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>искусственный интеллект</kwd><kwd>большие данные</kwd><kwd>Интернет вещей</kwd><kwd>малый бизнес и частное предпринимательство</kwd><kwd>новшество</kwd><kwd>инновационная стратегия</kwd></kwd-group><kwd-group xml:lang="en"><kwd>artificial intellect</kwd><kwd>big data</kwd><kwd>Internet of things</kwd><kwd>small business and private entrepreneurship</kwd><kwd>innovation</kwd><kwd>innovation strategy</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Иванов А. А., Рожкова Л. 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