vestreaВестник Российского экономического университета имени Г. В. ПлехановаVestnik of the Plekhanov Russian University of Economics2413-28292587-9251Plekhanov Russian University of Economics10.21686/2413-2829-2025-5-243-253vestrea-2476Research ArticleЭКОНОМИКА ПРЕДПРИНИМАТЕЛЬСТВАECONOMICS OF ENTREPRENEURSHIPСовременная волна концептуального пересмотра представлений о цели бизнесаCurrent Wave of Conceptual Revision of Business Goal IdeasБирюковЕ. В.BiryukovE. V.

Евгений Витальевич Бирюков, кандидат экономических наук, доцент

Уфимская высшая школа экономики и управления

450062; ул. Космонавтов, д. 1; Республика Башкортостан; Уфа

Evgeniy V. Biryukov, PhD, Assistant Professor

Ufa Higher School of Economics and Management 

450062; 1 Kosmonavtov Str.; Republic of Bashkortostan; Ufa

ebiruykov@yandex.ruУфимский государственный нефтяной технический университетРоссияUfa State Petroleum Technological UniversityRussian Federation20253009202505243253Copyright © Бирюков Е.В., 20252025Бирюков Е.В.Biryukov E.V.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://vest.rea.ru/jour/article/view/2476

   В статье рассмотрены особенности современной волны концептуального переосмысления сложившихся представлений о цели бизнеса, обусловленные происходящими парадигмальными изменениями в бизнес-среде. Показано, что пересмотр устаревших представлений сегодня связывается с рассмотрением корпоративной цели как концептуальной основы разработки теоретических описаний механизмов формирования устойчивого конкурентоспособного развития организации, исходя из ее сложной связи с обществом и природой. Произошедший в последнее десятилетие сдвиг в зарубежных исследованиях корпоративного управления привел к доминированию подходов, основанных на признании необходимости фундаментального изменения взгляда на природу фирмы и ее цель. При этом указывается на важность интерпретации корпоративной цели как выходящей за рамки прибыли и связанной с построением механизмов устойчивого конкурентоспособного развития на основе создания общей ценности, которая соответствует общему благу и приносит пользу организации и всем заинтересованным сторонам. Предложенная автором перспектива в русле происходящих перемен в понимании корпоративной цели исходит из отказа от трактовки прибыли как главной цели бизнеса. В то же время данная перспектива способствует выходу на новый уровень исследования цели организации и корпоративного управления на основе учета двойственного характера экономических ценностей и интересов индивидуальных и коллективных субъектов экономики. Разработанный подход акцентирует внимание на том, что, в отличие от прибыли, добавленная стоимость организации выступает обобщенным показателем ее вклада в производство стоимости национального продукта и является специфическим целевым ориентиром, объединяющим и мотивирующим все заинтересованные стороны. В связи с этим возникает возможность формирования конкурентоспособных бизнес-моделей с высокой добавленной стоимостью, адекватных настоящим реалиям.

   The article studies features of the current wave of conceptual review of today’s ideas about the business goal, which are stipulated by present day paradigm changes in the business environment. It is shown that revision of outdated ideas is connected with considering the corporate goal as a conceptual basis for elaboration of theoretical description of mechanisms of shaping the sustainable competitive organization development proceeding from its complicated link with society and nature. A shift in overseas research on corporate management that took place in the last decade caused domination of approaches based on the necessity to change radically the view on company nature and its goal. At the same time the author highlighted the importance to interpret the corporate goal as crossing frames of profits and dealing with elaboration of mechanisms of sustainable competitive development based on common value creation that corresponds to the general wealth and helps the organization and all concerned parties. The prospect put forward by the author in view of current changes in understanding the corporate goal proceeds from rejection of interpretation of profit as the key goal of business. This prospect can also promote reaching a new level of research on organization goal and corporate management based on regard to dubious nature of economic values and interests of individual and group entities of economy. The present approach focuses on the fact that in contrast to profit the added value of the organization acts as a generalized indicator of its contribution to profit yield in national product and a specific target landmark that unites and motivates all concerned parties. Therefore, a possibility arises to form competitive business-models with high added value that meet current realities.

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The authors declare that there are no conflicts of interest present.