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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">vestrea</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник Российского экономического университета имени Г. В. Плеханова</journal-title><trans-title-group xml:lang="en"><trans-title>Vestnik of the Plekhanov Russian University of Economics</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2413-2829</issn><issn pub-type="epub">2587-9251</issn><publisher><publisher-name>Plekhanov Russian University of Economics</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.21686/2413-2829-2026-1-272-288</article-id><article-id custom-type="elpub" pub-id-type="custom">vestrea-2615</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>МАРКЕТИНГ, ЛОГИСТИКА, СФЕРА УСЛУГ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>MARKETING, LOGISTICS, SERVICE SECTOR</subject></subj-group></article-categories><title-group><article-title>Таможенно-логистический блокчейн и поведение клиентов на рынках услуг таможенного посредничества</article-title><trans-title-group xml:lang="en"><trans-title>Customs and Logistic Block-Chain and Client Behavior on Markets of Customs Intermediary Services</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-3783-735X</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Каменева</surname><given-names>Н. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Kameneva</surname><given-names>N. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Наталья Владимировна Каменева – кандидат экономических наук, доцент кафедры таможенного дела и экспертизы товаров ДОННУЭТ</p><p>283050, Донецкая Народная Республика, Донецк, ул. Щорса, д. 31</p></bio><bio xml:lang="en"><p>Natalya V. Kameneva, PhD, Assistant Professor of the Department of Customs Affairs and Expert Examinations of Goods of the DONNUET.</p><p>31 Shchors Str., Donetsk, Donetsk People's Republic, 283050</p></bio><email xlink:type="simple">kameneva.n@bk.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Донецкий национальный университет экономики и торговли&#13;
имени Михаила Туган-Барановского</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Donetsk National University of Economics and Trade named after Mikhail Tugan-Baranovsky</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2026</year></pub-date><pub-date pub-type="epub"><day>30</day><month>01</month><year>2026</year></pub-date><volume>0</volume><issue>1</issue><fpage>272</fpage><lpage>288</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Каменева Н.В., 2026</copyright-statement><copyright-year>2026</copyright-year><copyright-holder xml:lang="ru">Каменева Н.В.</copyright-holder><copyright-holder xml:lang="en">Kameneva N.V.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://vest.rea.ru/jour/article/view/2615">https://vest.rea.ru/jour/article/view/2615</self-uri><abstract><p>В статье рассматривается проблематика использования технологии блокчейна в таможенно-логистической сфере. Изложено содержание основных понятий блокчейна применительно к торговой и административной деятельности. На примере трех блокчейн-платформ, получивших широкую известность в мировом масштабе, выполнен сравнительный анализ моделей блокчейна, используемых в таможенном деле и международной логистике, и опыта их применения. Показано, что платформы таможенно-логистического блокчейна служат основой формирования особого вида цифровых экосистем, который может быть определен как административно-экономический, имеющий существенные отличия от классических бизнес-экосистем. Выделены два класса административно-экономических экосистем – автономные и интегрированные, различия между которыми тесно связаны с характеристиками их внешней и внутренней цифровой среды. Автор предлагает определения административно-экономической экосистемы, ее автономной и интегрированной разновидностей, а также цифровой среды применительно к экосистемам данного типа. Выявлены закономерности поведения клиентов экосистем, функционирующих на основе блокчейна, и дана упрощенная классификация моделей поведения клиентов на рынках таможенного посредничества, которая может послужить основой для формирования эффективных маркетинговых стратегий таможенных представителей (брокеров). Определены перспективные направления дальнейших исследований.</p></abstract><trans-abstract xml:lang="en"><p>The article studies issues of using block-chain technology in customs-logistic field. Key notions of block-chain as applied to trade and administrative activities were presented. By using three block-chain-platforms that are wellknown on the global scale comparative analysis of block-chain models used in customs service and international logistics and of experience of their application was carried out. It was shown that platforms of customs-logistic block-chain act as a foundation for shaping a specific type of digital ecosystems, which can be defined as administrative-economic with serious difference from the classical business-ecosystems. Two classes of administrative-economic ecosystems were identified: autonomous and integrated, the difference between them is closely connected with characteristics of their external and internal digital environment. The author put forward definitions of administrative-economic ecosystems, its autonomous and integrated types and of the digital environment as applied to ecosystems of the given type. Regularities of ecosystem client behavior were demonstrated that function on the basis of block-chain and simplified classification of models of client behavior on markets of customs intermediary was advanced. It can serve as a basis for shaping efficient marketing strategies of customs representatives (brokers). Promising trends of further research were shown.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>смарт-контракт</kwd><kwd>логистика</kwd><kwd>бизнес-экосистема</kwd><kwd>административно-экономическая экосистема</kwd><kwd>цифровая среда</kwd><kwd>клиентское поведение</kwd></kwd-group><kwd-group xml:lang="en"><kwd>smart-contract</kwd><kwd>logistics</kwd><kwd>business-ecosystem</kwd><kwd>administrative-economic ecosystem</kwd><kwd>digital environment</kwd><kwd>client behavior</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Азарян Е. М., Бессарабов В. О., Мелентьева О. В. Функционирование виртуального рынка в условиях структурных вызовов //Первый экономический журнал. – 2024. – № 1 (343). – С. 35–40.</mixed-citation><mixed-citation xml:lang="en">Azaryan E. M., Bessarabov V. O., Melenteva O. V. 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