vestreaВестник Российского экономического университета имени Г. В. ПлехановаVestnik of the Plekhanov Russian University of Economics2413-28292587-9251Plekhanov Russian University of Economics10.21686/2413-2829-2026-2-223-240vestrea-2708Research ArticleТЕОРИЯ И ПРАКТИКА УПРАВЛЕНИЯTHEORY AND PRACTICE OF MANAGEMENTИнтеграция принципов устойчивого развития в спортивную индустрию: стандарты, инициативы и экологическая ответственностьIntegration of Sustainable Development Principles in Sports Industry: Standards, Initiatives and Ecological ResponsibilityКиевцевН. А.KievtsevN. A.

Никита Андреевич Киевцев - главный специалист департамента устойчивого развития и социальной ответственности

115172, Москва, улица Народная, д. 7

Nikita A. Kievtsev - The Senior Specialist of the Department of Sustainable Development and Social Responsibility

7 Narodnaya Str., Moscow, 115172, Russian Federation

Kievtsev00@mail.ruРязановаН. Е.RyazanovaN. E.

Наталья Евгеньевна Рязанова - кандидат географических наук, доцент кафедры международных комплексных проблем природопользования и экологии

119454, Москва, проспект Вернадского, д. 76

Natalya E. Ryazanova - PhD, Assistant Professor, of the Department of International Complex Problems of Nature  Management and Ecology

6 Vernadskiy Avenue, Moscow, 119454, Russian Federation

n.riazanova@inno.mgimo.ruОбщероссийская общественная организация спортивная федерация по футболу «Российский футбольный союз»РоссияAll-Russian Public Organization Football Federation The Russian Football UnionRussian FederationМосковский государственный институт международных отношений (Университет) МИД РоссииРоссияMoscow State Institute of International Relations (University) of the Ministry of Foreign Affairs Russian FederationRussian Federation20263103202602223240Copyright © Киевцев Н.А., Рязанова Н.Е., 20262026Киевцев Н.А., Рязанова Н.Е.Kievtsev N.A., Ryazanova N.E.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://vest.rea.ru/jour/article/view/2708

Спортивная индустрия, обладая глобальным влиянием и масштабными ресурсами, оказывает значительное воздействие на состояние окружающей среды и общество. Рост масштабов мероприятий, увеличение потребления ресурсов и осознание глобальных вызовов (изменение климата, социальное неравенство) делают системное внедрение принципов устойчивого развития (УР) в спорт критически важным. Цель исследования – провести комплексный анализ ключевых механизмов, инициатив и практик интеграции принципов УР в спортивную отрасль с фокусом на управленческие стандарты, международные программы и оценку экологического следа. В статье рассмотрена взаимосвязь концепций корпоративной социальной ответственности (КСО), устойчивого развития и экологических, социальных и управленческих аспектов (ESG) в спортивном контексте; проанализирована роль международного стандарта ISO 20121:2012 и ключевых инициатив Международного олимпийского комитета (МОК) («Повестка дня на XXI век», Рио-де-Жанейрская и Бангкокская декларации) в продвижении УР; систематизированы основные виды негативного экологического воздействия спортивной индустрии и дана оценка их взаимосвязи с Целями устойчивого развития ООН (ЦУР) экологического кластера; проведен сравнительный анализ концепций КСО, УР и ESG как управленческих парадигм для спортивных организаций. Авторами разработан универсальный шаблон для формирования стратегии устойчивого развития спортивного мероприятия. В исследовании применены методы системного анализа (рассмотрение спорта как сложной системы), сравнительно-сопоставительного анализа (сравнение концепций КСО, УР, ESG), бенчмаркинга (сравнение характеристик концепций), контент-анализа международных документов (стандарты, декларации, стратегии) и классификации (систематизация видов воздействия и их связи с ЦУР), SWOT- и PEST-анализа процессов и мероприятий в спорте. Исследование демонстрирует прогрессирующую институционализацию УР в спорте через внедрение стандартов (ISO 20121) и принятие декларативных обязательств (МОК и др.). Выявлена эволюция от разрозненных программ КСО к стратегической интеграции принципов УР и далее к операционализации через ESG-подход, требующий глубокого изменения бизнес-моделей. Установлена комплексная взаимосвязь экологического воздействия спорта (особенно влияющего на экосистемы суши) с широким спектром ЦУР, что подчеркивает необходимость приоритизации природоохранных мер. Статья обосновывает необходимость дальнейшего перехода от точечных инициатив к системному управлению устойчивостью на всех уровнях спортивной индустрии.

Sports industry with global impact and numerous resources renders serious influence on the environment and society. The rise in event scale, increase in resource consumption and realization of global challenges, such as climate change, social inequality make systematic introduction of principles of sustainable development (SD) in sport extremely important. The goal of the research is to carry out all-round analysis of key mechanisms, initiatives and practices of SD integration principles in sports industry focusing on managerial standards, international programs and appraisal of ecological track. The article studies the link between concepts of corporate social responsibility (CSR), sustainable development and ecological, social and managerial aspects (ESG) in sports context. The research analyzed the role of international standard ISO 20121:2012 and key initiatives of the International Olympic Committee (IOC) (‘The Agenda for the 21st Century’, Rio-de-Janeiro and Bangkok declaration) in promoting SD. The authors systematized key types of negative ecological impact of sports industry and assessed their ties with the UN Goals of Sustainable Development (GSD) of the ecological cluster and conducted comparative analysis of CSR, SD and ESG concepts as managerial paradigms for sports organizations. A universal patter for elaborating strategies of sustainable development for sports events was worked out. In the research the authors used methods of systemic analysis (sport was considered as a complicated system), comparative-collative analysis (comparison of CSR, SD, ESG), benchmarking (comparison of concept characteristics), content analysis of international documents (standards, declarations, strategies) and classifications (systematization of impact types and their links with GSD), SWOT- and PEST-analyses of processes and events in sport. The research demonstrates progressing SD institutionalization in sport through introduction of standards (ISO 20121) and assuming of declarative responsibilities (IOC and others). Evolution from separate CSR programs to strategic integration of SD principles and further on to operationalization through ESG-approach was revealed that requires deep changes in business-models. All-round ties between ecological impact of sports (affecting mainly ecosystems of land) and widerange of GSD were identified, which underlines the necessity to prioritize measures of environment protection. The article substantiates the need to pass from spot initiatives to systemic management of sustainability at all levels of sports industry.

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The authors declare that there are no conflicts of interest present.