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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">vestrea</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник Российского экономического университета имени Г. В. Плеханова</journal-title><trans-title-group xml:lang="en"><trans-title>Vestnik of the Plekhanov Russian University of Economics</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2413-2829</issn><issn pub-type="epub">2587-9251</issn><publisher><publisher-name>Plekhanov Russian University of Economics</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.21686/2413-2829-2019-5-163-182</article-id><article-id custom-type="elpub" pub-id-type="custom">vestrea-778</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>МАРКЕТИНГ, ЛОГИСТИКА, СФЕРА УСЛУГ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>MARKETING, LOGISTICS, SERVICE SECTOR</subject></subj-group></article-categories><title-group><article-title>Исследование проблем управления ассортиментом и товарными запасами в торговых сетях</article-title><trans-title-group xml:lang="en"><trans-title>Researching Issues of Product Range and Stock Management in Trade Chains</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Милов</surname><given-names>С. Н.</given-names></name><name name-style="western" xml:lang="en"><surname>Milov</surname><given-names>S. N.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Сергей Николаевич Милов - эксперт, руководитель консалтинговой компании PSMtechnology.</p><p>115054, Москва, 5-й Монетчиковский пер., д. 8/10</p></bio><bio xml:lang="en"><p>Sergey N. Milov - Expert, Head of Consulting Company PSMtechnology.</p><p>8/10 5th Monetchikovskiy pereulok, Moscow, 115054</p></bio><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Милов</surname><given-names>А. С.</given-names></name><name name-style="western" xml:lang="en"><surname>Milov</surname><given-names>A. S.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Алексей Сергеевич Милов - бизнес-аналитик консалтинговой компании PSMtechnology.</p><p>115054, Москва, 5-й Монетчиковский пер., д. 8/10</p></bio><bio xml:lang="en"><p>Alexey S. Milov - Business Analyst of Consulting Company PSMtechnology.</p><p>8/10 5th Monetchikovskiy pereulok, Moscow, 115054</p></bio><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Консалтинговая компания PSMtechnology<country>Россия</country></aff><aff xml:lang="en">Consulting Company PSMtechnology<country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2019</year></pub-date><pub-date pub-type="epub"><day>29</day><month>10</month><year>2019</year></pub-date><volume>0</volume><issue>5</issue><fpage>163</fpage><lpage>182</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Милов С.Н., Милов А.С., 2019</copyright-statement><copyright-year>2019</copyright-year><copyright-holder xml:lang="ru">Милов С.Н., Милов А.С.</copyright-holder><copyright-holder xml:lang="en">Milov S.N., Milov A.S.</copyright-holder><license license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://vest.rea.ru/jour/article/view/778">https://vest.rea.ru/jour/article/view/778</self-uri><abstract><p>В статье исследуются основные проблемы российских торговых сетей. Авторами рассмотрены публикации в зарубежной научной литературе по управлению ассортиментом и запасами в ретейле. В результате проведения системного анализа логистической и маркетинговой деятельности сетевых торговых операторов сектора FMCG в России были выявлены основные тенденции, определяющие их вектор развития на ближайшие 5-10 лет, а также выступающие катализатором имеющихся проблем. Для детализации основных проблем были использованы итоги реализованных за 15 лет проектов по реинжинирингу бизнес-процессов и оптимизации товарных запасов (ТЗ) в торговых сетях. Были выделены две основные проблемы, характерные для большинства ретейлеров: низкая оборачиваемость запасов, приводящая к появлению излишков (Overstock), и дефицит (Out-Of-Stock) наиболее ходового и прибыльного товара в точках продаж - торговых подразделениях или в филиалах (региональных складах). Причем эти ключевые проблемы практически всегда присутствуют у торговых сетей совместно, поэтому глобальная проблема имеет следующую формулировку: хронический дефицит товара при избыточном товарном запасе. Соответственно, на текущий момент у торговых сетей возникла потребность в решении целевой задачи - формирования уникального ассортимента для каждой точки продаж или даже отдельного клиента и оперативного обслуживания появившегося спроса при оптимальном уровне товарных запасов и затрат. В процессе практической реализации проектов по оптимизации ТЗ в торговых сетях авторами был выработан определенный алгоритм решения проектных задач, в результате применения которого установлено, что внешние, неизученные условия могут привести к негативным итогам реализации проекта.</p></abstract><trans-abstract xml:lang="en"><p>The article studies key problems of Russian trade chains. Foreign publications dealing with product range and stock management in retail trade were analyzed. As a result of the researching the logistic and marketing work of chain trade operators of FMCG sector in Russia certain trends were found, which determine the vector of their development for the next 5-10 years and at the same time act as the catalyst of their current problems. To investigate the key problems in detail the results of projects on business process re-engineering and optimization of product stock carried out within 15 years were used. As a result two principle problems were found typical of the majority of retailers: the low turnover of stocks leading to overstock and out-of-stock of the most popular and profitable products in outlets, i.e. trade branches or affiliates (regional storehouses). It should be mentioned that these problems arise in trade chains together, thus the global problem can be formulated in the following way: continuous out-of-stock with overstock. It means that today trade chains are facing the target objective - to shape a unique product rage for each outlet or even for a concrete customer and to meet the arising demand with the optimum level of stock and costs. In the process of practical realization of projects on stock optimization in trade chains the authors developed a certain algorithm of solving the project problems and it was found out that external conditions that were not investigated could cause negative results of project implementation.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>проблемы торговых сетей</kwd><kwd>проектирование жизненного цикла продукта</kwd><kwd>управление ассортиментом</kwd><kwd>категорийный менеджмент</kwd><kwd>взаимодействие логистики и маркетинга</kwd><kwd>вероятность реализации проектов</kwd></kwd-group><kwd-group xml:lang="en"><kwd>trade chains' problems</kwd><kwd>projecting the product life cycle</kwd><kwd>product rage management</kwd><kwd>category management</kwd><kwd>interaction of logistics and marketing</kwd><kwd>possibility of project implementation</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Адизес И. 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