Digital Tools in Promotion of Culturally-Based Goods
https://doi.org/10.21686/2413-2829-2025-2-260-266
Abstract
Today the development of cross-cultural links that stimulate tolerance in society creates conditions for fast growth of culturally-based goods both on the territory of the Russian Federation and in the global scale. Global practice shows that interest in such products grows constantly and there is a need to study their customers. Culturally-based goods mean products, whose consumption is connected with specificity of different displays of culture. Halal products are a good example of culturally-based goods. Interest in such products fosters necessity to study and analyze customer preferences and values influencing the choice of these products. The article provides a detail analysis of digital tools and sale channels, which are suitable for this category of goods and can be used by producers and sellers of culturally-based goods. The author carried out the content-analysis on this topic.
About the Author
V. A. Kaderova
Plekhanov Russian University of Economics
Russian Federation
Russian Federation
Venera A. Kaderova Senior Lecturer of the Department for Marketing
36 Stremyanny Lane, Moscow, 109992
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Review
For citations:
Kaderova V.A. Digital Tools in Promotion of Culturally-Based Goods. Vestnik of the Plekhanov Russian University of Economics. 2025;(2):260-266. (In Russ.) https://doi.org/10.21686/2413-2829-2025-2-260-266
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