Technologies of Brand Development and Positioning | Baurina | Vestnik of the Plekhanov Russian University of Economics

Vestnik of the Plekhanov Russian University of Economics

ISSN 2413-2829 (Print)
ISSN 2587-9251 (Online)

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Baurina S.B. Technologies of Brand Development and Positioning. Vestnik of the Plekhanov Russian University of Economics. 2021;18(2):160-169. (In Russ.) https://doi.org/10.21686/2413-2829-2021-2-160-169

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ISSN 2413-2829 (Print)
ISSN 2587-9251 (Online)

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About the Author

S. B. Baurina
Plekhanov Russian University of Economics
Russian Federation

Svetlana B. Baurina, PhD, Assistant Professor of the Department for Industrial Economics

36 Stremyanny Lane, Moscow, 117997

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