Designing Methods of Developing Diversification Strategies at Integrated Business Structures

Abstract

Today's market relations are constantly changing, thus it is difficult for enterprises to retain appeal of the industry taken by them. Winning new markets is a priority for many of them. In this circumstances correctly planned and organized diversification process can foster productivity of company work and its divisions. The key goals of production diversification are the following: to cut market risks, to improve enterprise sustainability and to upgrade efficiency figures. To attain this it is necessary to enter new markets and enlarge product range of goods with high added value, which could raise profitability. The article studies notions, advantages, motives, types of diversification and shows different ways of developing diversification strategy for integrated business structures. The author researched key forms of developing diversification strategy for integrated business structures.