Verification of Gamification Tools as an Acute Trend of Motivation Theory in the Context of Managing Advanced Organizations Based on Case-Method
https://doi.org/10.21686/2413-2829-2022-4-131-140
Abstract
According to traditional motivation methodology companies are considered successful in case they stimulate personnel for new organizational achievements and at the same time they do not have high staff turnover and optimize costs. B. Skinner, the founder of the concept of operant conditionality thought that there were only two tools that can cause modification of employee behavior, i.e. support and punishment. However, empiric research of company practice based on case-analysis show that the level of employee efforts aimed at production figures cannot always correspond to the level of reward both tangible and intangible. In B. Skinner’s concept there is a certain noncomprehended field, which requires additional study. The article came to the conclusion that there is not always a direct dependence between indicators of employee efforts and the level of reward, moreover game practices (gamification) are used in companies, where this correlation is not evident. The authors analyzed a number of today’s organizations in the context of introducing gamification tools to stimulate the efficient work of personnel with regard to cost optimization. Findings of the research can be used for further critical revision of traditional motivation methods in times of global digitalization and management transformation.
About the Authors
E. U. Ganshina
Financial University under the Government of the Russian Federation
Russian Federation
Russian Federation
Elena U. Ganshina - PhD, Senior Lecturer of the Department for Management and Innovations
49 Leningradsky Avenue, Moscow, 125993
I. L. Smirnova
Financial University under the Government of the Russian Federation
Russian Federation
Russian Federation
Irina L. Smirnova - PhD, Associate Professor of the Department for Management and Innovations
49 Leningradsky Avenue, Moscow, 125993
S. P. Ivanova
Moscow State University of Psychology & Education
Russian Federation
Russian Federation
Svetlana P. Ivanova - PhD, Assistant Professor of the Department for Theory and Practice of Management
29 Sretеnka Str., Moscow, 127051
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Review
For citations:
Ganshina E.U., Smirnova I.L., Ivanova S.P. Verification of Gamification Tools as an Acute Trend of Motivation Theory in the Context of Managing Advanced Organizations Based on Case-Method. Vestnik of the Plekhanov Russian University of Economics. 2022;(4):131-140. (In Russ.) https://doi.org/10.21686/2413-2829-2022-4-131-140
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