Organization Life Cycle and Key Methods of Enterprise Development in Current Practice of Management
https://doi.org/10.21686/2413-2829-2023-3-190-197
Abstract
While analyzing organization life cycle, stages of development and slump the article found out that the stage of restoration is similar to the stage of start, but it differs from the latter, as a new spiral of enterprise life cycle is formed with regard to previous developments, experience and work trends. After SWOT-analysis the necessity to use strategies of the pretender to leadership on market is assessed. Estimation of weak sides showed that the absence of advert materials for a store with a limited geography cannot foster successful product promotion. The simplest way to attract customers is to use social nets. Estimation of opportunities focuses on studying the product range. By comparing different products within one category of goods we can understand what is profitable to buy and which products should be rejected. The enterprise can increase profit, if it changes the product range, raises the purchase of popular positions and rejects illiquid goods. The mentioned indicators show that the enterprise being analyzed is competitive and acts as an active participant on market. Today its key goal is to expand market. The author underlines the importance of using measures aiming at changing enterprise life cycle stages with the help of tools of digital economy.
About the Author
T. V. Zhukova
Orenburg branch of the Plekhanov Russian University of Economics
Russian Federation
Russian Federation
Tatyana V. Zhukova, PhD, Assistant Professor of the Department for Finance and Management
50/51–53 Leninskaya/Pushkin Str., Orenburg, 460000
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Review
For citations:
Zhukova T.V. Organization Life Cycle and Key Methods of Enterprise Development in Current Practice of Management. Vestnik of the Plekhanov Russian University of Economics. 2023;(3):190-197. (In Russ.) https://doi.org/10.21686/2413-2829-2023-3-190-197
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