Specific Impact of Digital Transformation in Economy on Bank Strategy Administration
https://doi.org/10.21686/2413-2829-2024-1-96-104
Abstract
Strategy administration is an essential link in the outline of credit organization management, its optimality impacts the efficiency of bank functioning on target markets in general and its competitiveness in particular. Economy digitalization acts as an external macro-factor in respect of the bank and its management system and the influence of this factor is quite strong. These circumstances cause the necessity to adapt strategies of the bank development to new conditions.
The goal of the research is to assess macro-environment of the Russian bank sector.
The following methods were used in the research: comparative analysis, statistic analysis, benchmarking, classification and ranging and PEST-analysis.
The research identified stages of strategic transformation of the banking system under the influence of digitalization and showed the impact of digital transformation in economy on bank strategy administration. The authors came to the conclusion that innovation strategy included in corporate strategy of the bank assumes a high degree of using advanced information technologies, detailed monitoring of market of digital solutions for the bank and maximum automation of banking business processes.
About the Authors
A. Yu. Anisimov
Moscow University for Industry and Finance "Synergy"
Russian Federation
Russian Federation
Aleksandr Yu. Anisimov, PhD, Assistant Professor, Deputy Director for Educational and Methodological Work, Assistant Professor
Faculty of Information Technologies
Department of Information Management and Information
and Communication Technologies named after Professor V. V. Dick
125190
80 Leningradsky Avenue
Moscow
M. A. Plakhotnikova
PJSC "Rosseti Centre"
Russian Federation
Russian Federation
Mariya A. Plakhotnikova, PhD, Assistant Professor, Leading Specialist
Quality Management Department
119017
15 Malaya Ordynka Str.
Moscow
M. A. Suslova
National University of Science and Technology "MISIS"
Russian Federation
Russian Federation
Marina A. Suslova, Senior Lecturer
Department for Industrial Management
119049
1 building, 4 Leninsky Avenue
Moscow
O. O. Skryabin
Russian state academy of intellectual property; National University of Science and Technology "MISIS"
Russian Federation
Russian Federation
Oleg. O. Skryabin, PhD, Assistant Professor, Associate Professor, Associate Professor of the Department
Department of Digital Economy and Entrepreneurship
117279
55a Miklukho-Maclay Str.
Department of Industrial Management
119049
1 building, 4 Leninsky Avenue
Moscow
References
1. Dmitrieva G. S. Tsifrovye tekhnologii v bankovskom sektore ekonomiki [Digital Technologies in the Banking Sector of the Economy]. Izvestiya Sankt-Peterburgskogo gosudarstvennogo ekonomicheskogo universiteta [News of Saint Petersburg State University of Economics], 2020, No. 1 (121), pp. 49–53. (In Russ.).
2. Zernova L. E. Strategicheskiy menedzhment v sisteme upravleniya kommercheskim bankom [Strategic Management in the Management System of a Commercial Bank]. Mezhdunarodnyy nauchno-issledovatelskiy zhurnal [International Research Journal], 2020, No. 2 (92), pp. 117–121. (In Russ.).
3. Kairbekov A. A. Faktory i trendy razvitiya tsifrovizatsii sovremennykh bankov [Factors and Trends in the Development of Digitalization of Modern Banks]. Ekonomika: vchera, segodnya, zavtra [Economics: Yesterday, Today, Tomorrow], 2021, Vol. 11, No. 3A, pp. 34–41. (In Russ.).
4. Koroleva M. L. Formirovanie strategii razvitiya kommercheskogo banka v sovremennykh usloviyakh [Formation of a Strategy for the Development of a Commercial Bank in Modern Conditions]. Vestnik Volzhskogo universiteta imeni V. N. Tatishcheva [Bulletin of the V. N. Tatishchev Volga State University], 2021, No. 1 (47), pp. 150–161. (In Russ.).
5. Mamedov I. E. Problemy razvitiya bankovskogo sektora v usloviyakh tsifrovizatsii ekonomiki [Problems of Development of the Banking Sector in the Conditions of Digitalization of the Economy]. Ekonomika i biznes: teoriya i praktika [Economics and Business: Theory and Practice], 2021, No. 4-1 (74), pp. 245–249. (In Russ.).
6. Polyanin A. V., Dolgova S. A., Ivashchenko T. N. Napravleniya primeneniya tsifrovykh tekhnologiy v bankovskom sektore Rossii [Directions for the Use of Digital Technologies in the Banking Sector of Russia]. Gosudarstvennoe i munitsipalnoe upravlenie. Uchenye zapiski [State and Municipal Management. Scientific Notes], 2019, No. 3, pp. 146–153. (In Russ.).
7. Yakusheva V. V. Razrabotka strategii razvitiya organizatsii [Development of an Organization Development Strategy]. Molodoy uchenyy [Young Scientist], 2017, No. 51, pp. 201–204. (In Russ.).
8. Grassi L., Figini N., Fedeli L. How does a data strategy enable customer value? The case of FinTechs and traditional banks under the open finance framework. Financial Innovation, 2022, Vol. 8 (1), pp. 1–34.
9. Nguyen L., Tran S., Ho T. Fintech Credit, Bank Regulations and Bank Performance: a Cross-Country Analysis. Asia-Pacific Journal of Business Administration, 2022, Vol. 14 (4), pp. 445–466.
Review
For citations:
Anisimov A.Yu., Plakhotnikova M.A., Suslova M.A., Skryabin O.O. Specific Impact of Digital Transformation in Economy on Bank Strategy Administration. Vestnik of the Plekhanov Russian University of Economics. 2024;(1):96-104. (In Russ.) https://doi.org/10.21686/2413-2829-2024-1-96-104
Views:
593
Email this article 