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Strategies of Elaborating and Implementing Innovation Business-Projects on Crowdfunding

https://doi.org/10.21686/2413-2829-2024-1-135-147

Abstract

   The article studies practice of elaborating and realizing Russian and overseas crowdfunding campaigns of innovation business-projects aimed at finding criteria of their success and identifying their problem zones.
The standing of the global market of crowdfunding was analyzed, key principles of raising money on crowdfunding platforms were studied and the most popular categories of projects realized on the biggest platforms in Russia and abroad were identified. On the basis of comparative analysis of processes of crowdfunding campaign realization the authors formulated and checked several hypotheses dealing with strategies of elaborating and realizing crowdfunding projects. During the research in-depth interviews with representatives of platforms and developers of innovative crowdfunding projects were conducted and on their basis criteria of crowdfunding campaign success were defined and challenges of their realization were shown.

About the Authors

L. V. Lapidus
Lomonosov Moscow State University
Russian Federation

Larisa V. Lapidus, Doctor of Economics, Professor, Head of the Laboratory

Laboratory for Applied Industrial Analysis

119991

46 building, 1 Leninskie gory

Moscow



Yu. M. Polyakova
Lomonosov Moscow State University
Russian Federation

Yulia M. Polyakova, PhD, Engineer

Laboratory for Applied Industrial Analysis

119991

46 building, 1 Leninskie gory

Moscow



V. S. Tonoyan
LLC "Profitator"
Russian Federation

Vachik S. Tonoyan, Project Manager

115280

1 building, 19 Leninskaya Sloboda Str.

Moscow



References

1. Veselovskiy Ya. M. Kraudfanding v Rossii: sostoyanie i vozmozhnosti stimulirovaniya innovatsionnykh startapov [Crowdfunding in Russia: Standing and Opportunities for Stimulating Innovation Start-Ups]. Innovatsionnoe razvitie ekonomiki [Innovation Development of Economy], 2016, No. 2, pp. 7–13. (In Russ.).

2. Lapidus L. V. Kraudsorsing i kraudfanding. Marketingovoe prodvizhenie proektov, produktsii i uslug [Crowdsourcing and Crowdfunding. Marketing Promotion of Projects, Products and Services]. Vestnik Finansovogo universiteta [Bulletin of the Financial University], 2016, No. 4 (94), pp. 32–41. (In Russ.).

3. Lapidus L. V. Tsifrovaya ekonomika: upravlenie elektronnym biznesom i elektronnoy kommertsiey: monografiya [Digital Economy: Managing E-Business and E-Commerce : monograph]. Moscow, Infra-M, 2023. (In Russ.).

4. Lapidus L. V., Polyakova Yu. M. Gigonomika kak novaya sotsialno-ekonomicheskaya model: razvitie frilansinga i kraudsorsinga [Giganomics as New Social-Economic Model: Development of Freelancing and Crowdsourcing]. Vestnik Instituta ekonomiki Rossiyskoy akademii nauk [Bulletin of the Institute of Economics of RAN], 2022, No. 5, pp. 23–46. (In Russ.).

5. Lapidus L. V., Polyakova Yu. M. Gigonomika: novye vozmozhnosti dlya tsifrovoy transformatsii biznesa v usloviyakh vysokoy turbulentnosti tsifrovoy sredy [Giganomics: New Opportunities for Digital Transformation of Business in Conditions of High Turbulence of Digital Environment]. Vestnik Instituta ekonomiki Rossiyskoy akademii nauk [Bulletin of the Institute of Economics of RAN], 2018, No. 6, pp. 73–89. (In Russ.).

6. Obukhova A. S., Aseev O. V., Chernykh Ya. V. Tsifrovaya platforma: kraudfanding [Digital Platform: Crowdfunding]. Zhurnal prikladnykh issledovaniy [Journal of Applied Research], 2022, Vol. 7, No. 6, pp. 586–591. (In Russ.).

7. Smirnova Yu. V. Otkrytaya model prodyusirovaniya mobilnykh igr [The Open Model of Producing Mobile Games]. Internet-marketing [Internet-Marketing], 2013, No. 3, pp. 160–166. (In Russ.).

8. Crowdfunding’s Potential for the Developing World, 2013, infoDev, Finance and Private Sector Development Department. Washington, DC, World Bank, 2013.


Review

For citations:


Lapidus L.V., Polyakova Yu.M., Tonoyan V.S. Strategies of Elaborating and Implementing Innovation Business-Projects on Crowdfunding. Vestnik of the Plekhanov Russian University of Economics. 2024;(1):135-147. (In Russ.) https://doi.org/10.21686/2413-2829-2024-1-135-147

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ISSN 2413-2829 (Print)
ISSN 2587-9251 (Online)