Strategic Lines in the Development of Printing Market Entities in the Russian Federation
https://doi.org/10.21686/2413-2829-2024-1-183-193
Abstract
The topic of the research is acute, which is envisaged by the demand for printing products in all spheres of society: political, cultural, economic, etc.
During the last decades serious changes took place on printing market, which made entities of the market revise their strategies. The article studies dynamics of printing market development and its
specific features in the Russian Federation. The current trends on the printing service market were identified and key reasons for changing the situation on the market were investigated. The authors came to the conclusion that Russian printing houses gained serious experience in overcoming crisis situations, such as the system crisis connected with replacement of periodicals and books by e-publications and the crisis caused by COVID-19 epidemic and large-scale economic sanctions introduced in 2022. They put forward strategic lines in the development of printing market entities with regard to identified trends of market development.
About the Authors
V. S. Skrug
The State Duma of the Federal Assembly of the Russian Federation
Russian Federation
Russian Federation
Valery S. Skrug, PhD, Deputy
103265
1 Okhotny Ryad Str.
Moscow
A. V. Tishkina
Belgorod Regional Printing House CJSC
Russian Federation
Russian Federation
Aleksandra V. Tishkina, Chairman of the Board of Directors
308002
111а B. Khmelnitsky Avenue
Belgorod region
Belgorod
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Review
For citations:
Skrug V.S., Tishkina A.V. Strategic Lines in the Development of Printing Market Entities in the Russian Federation. Vestnik of the Plekhanov Russian University of Economics. 2024;(1):183-193. (In Russ.) https://doi.org/10.21686/2413-2829-2024-1-183-193
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