The Role of Emotional and Aesthetic Factor of Perception in Making Customer Decisions

S. A. Afonskiy

Vestnik of the Plekhanov Russian University of Economics

ISSN 2413-2829 (Print)
ISSN 2587-9251 (Online)

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Afonskiy S.A. The Role of Emotional and Aesthetic Factor of Perception in Making Customer Decisions. Vestnik of the Plekhanov Russian University of Economics. 2024;(1):236-242. (In Russ.) https://doi.org/10.21686/2413-2829-2024-1-236-242

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ISSN 2413-2829 (Print)
ISSN 2587-9251 (Online)

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About the Author

S. A. Afonskiy
Plekhanov Russian University of Economics
Russian Federation

Sergey A. Afonskiy, OHGSI Board Member of the Moscow Union of Artists, Board Member of the Moscow Branch of VTOO ’The Union of Painters of Russia’, Assistant Professor

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