SOCIAL TECHNOLOGIES AS A BASIS OF DESIGNER'S CREATIVITY
https://doi.org/10.21686/2413-2829-2016-4-100-112
Abstract
The article investigates the fundamental reason for historic changes in the subject world of man. The author refers us to the principle notions of thing and subject formulated in works by M. Haidegger and P. Rilke. Speaking about the historic development of the subject world the author underlines that revolutions not only change ideology of society but transform reality. Today changes in social structure can be so fast that social technologies themselves can acquire the character of design projection. Revolution technologies work according to the principle of projecting, compiling and circulating. So we can speak about the design of revolutions. The main idea about interrelation of changes in social environment and in design is supported by examples of the history of costume as the most dynamically developing phenomenon.
About the Author
Evgeniya I. Kuznetsova
Plekhanov Russian University of Economics
Russian Federation
Russian Federation
PhD, Assistant Professor of the Department for Advertising, Public Relations and Design of the PRUE
36 Stremyanny Lane, Moscow, 117997, Russian Federation
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Review
For citations:
Kuznetsova E.I. SOCIAL TECHNOLOGIES AS A BASIS OF DESIGNER'S CREATIVITY. Vestnik of the Plekhanov Russian University of Economics. 2016;(4):100-112. (In Russ.) https://doi.org/10.21686/2413-2829-2016-4-100-112
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