The Development of Neuromarketing Research on Russian Market | Beloborodova | Vestnik of the Plekhanov Russian University of Economics

Vestnik of the Plekhanov Russian University of Economics

ISSN 2413-2829 (Print)
ISSN 2587-9251 (Online)

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Vestnik of the Plekhanov Russian University of Economics

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Beloborodova A.L. The Development of Neuromarketing Research on Russian Market. Vestnik of the Plekhanov Russian University of Economics. 2025;(2):238-250. (In Russ.) https://doi.org/10.21686/2413-2829-2025-2-238-250

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ISSN 2413-2829 (Print)
ISSN 2587-9251 (Online)

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About the Author

A. L. Beloborodova
Kazan (Volga region) Federal University
Russian Federation

Anastasiia L. Beloborodova PhD, Associate Professor of the Department of Marketing of the Institute of Management, Economics and Finance

18 Kremlevskaya Str., Kazan, Republic of Tatarstan, 420008

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