Methodology for Estimating Efficiency of Business-Ecosystem Work and Managing Its Properties

In today’s world business-ecosystems gain status of digital superpowers that can control a considerable part of economic and social processes, get extra profit and value and influence global competitive market. At present we can observe smoothing of traditional industry borders in favor of business-integration, which offer various services to customers within the frames of seamless experience. Economic importance of ecosystem can be identified by study of its entrepreneurial model that is chosen for attracting and inclusion of new participants. It is evident that the largest economic ecosystems of the world and Russian business-ecosystems follow the mixed model combining elements of transparency and exclusiveness. Companies in Russia that use the ecosystem approach to organization of their work are not so highly developed as international leaders. However, some of them such as “Yandex’, ‘Mail.ru’, ‘1C’, ‘TBank’, and ‘Wildberries’, according to the consulting group BCG, were included in top 100 of technological companies of developing countries in 2020, which can testify to their potential on the way to reaching technological leadership. Business-ecosystem is a model of organization functioning, which consolidates different technologies, goods and services on the basis of common cloud platform under the common brand and is meant for complex and effective interaction with customers. Analysis of different approaches and concepts of home and overseas academicians can allow us to draw a conclusion that at the current stage of economic development there are no unified definitions and standards in the field of assessment of business-ecosystem work. The author of the article proposes methodology of estimating the impact of finance indicators of ecosystem work on its properties as a tool of analyzing and managing business-ecosystems in general.

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