POSSIBLE WAYS OF RAISING EFFICIENCY OF UNIVERSITY PUBLISHING ACTIVITY
https://doi.org/10.21686/2413-2829-2017-2-110-116
Abstract
The article deals with publishing of teaching and methodological literature in university. The author analyzed the dynamics of books and brochures publishing on target purpose in 2013-2015 in typographical units and circulation. Major problems of publishing activity in higher school were identified, they are connected mainly with general books market trends and shaping the educational environment. The author touched upon the aspect of necessary participation of university publishing houses in forming professional competences and in upbringing of young people. By analyzing book-supply to the teaching process and classification of text-books the article puts forward the key lines in improving publishing activity in university.
About the Author
Kirill S. Zintsov
Plekhanov Russian University of Economics
Russian Federation
Russian Federation
Post-Graduate Student of the Department for Marketing of the PRUE
36 Stremyanny Lane, Moscow, 117997, Russian Federation
References
1. Kazakova V. I., Zaytseva E. A. Izdatel'skaya deyatel'nost' vuzov: momenty inertsii [Publishing Activity in University: Moments of Inertia]. Vestnik NGTU im. R. E. Alekseeva. Seriya «Upravlenie v sotsial'nykh sistemakh. Kommunikativnye tekhnologii» [Bulletin of NGTU named after Alexeev. Series ‘Management in Social Systems. Communication Technologies’], 2013, No. 4, pp. 45–52. (In Russ.).
2. Petrov A. V. Professional'nye uslugi v oblasti izdaniya uchebnoy literatury: vopros o novykh napravleniyakh deyatel'nosti redaktsionno-izdatel'skogo otdela [Professional Services in the Field of Teaching Literature Publishing: New Lines in the Work of Editorial and Publishing Department]. Tekst. Kniga. Knigoizdanie [Text. Book. Publishing], 2013, No. 2(4), pp. 92–99. (In Russ.).
3. Podkorytova Yu. V. O neobkhodimosti marketingovogo podkhoda k organizatsii deyatel'nosti vuzovskogo izdatel'stva: postanovka problemy [About the Necessity of Marketing Approach to Organization of University Publishing Activity: Raising the Problem]. Vestnik YuUrGU. Seriya: Ekonomika i menedzhment [Bulletin of YuUrGU. Series: Economics and management], 2014, Vol. 8, No. 1, pp. 170–172. (In Russ.).
4. Sukhorukov K. M. Knigoizdanie Rossii v 2015 g. [Book-Publishing in Russia in 2015]. Bibliografiya i knigovedenie [Bibliography and Bibliology], 2016, No. 1 (402), pp. 19–30. (In Russ.).
Review
For citations:
Zintsov K.S. POSSIBLE WAYS OF RAISING EFFICIENCY OF UNIVERSITY PUBLISHING ACTIVITY. Vestnik of the Plekhanov Russian University of Economics. 2017;(2):110-116. (In Russ.) https://doi.org/10.21686/2413-2829-2017-2-110-116
Views:
344
Email this article 