POSSIBLE WAYS OF RAISING EFFICIENCY OF UNIVERSITY PUBLISHING ACTIVITY
https://doi.org/10.21686/2413-2829-2017-2-110-116
Abstract
About the Author
Kirill S. ZintsovRussian Federation
Post-Graduate Student of the Department for Marketing of the PRUE
36 Stremyanny Lane, Moscow, 117997, Russian Federation
References
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2. Petrov A. V. Professional'nye uslugi v oblasti izdaniya uchebnoy literatury: vopros o novykh napravleniyakh deyatel'nosti redaktsionno-izdatel'skogo otdela [Professional Services in the Field of Teaching Literature Publishing: New Lines in the Work of Editorial and Publishing Department]. Tekst. Kniga. Knigoizdanie [Text. Book. Publishing], 2013, No. 2(4), pp. 92–99. (In Russ.).
3. Podkorytova Yu. V. O neobkhodimosti marketingovogo podkhoda k organizatsii deyatel'nosti vuzovskogo izdatel'stva: postanovka problemy [About the Necessity of Marketing Approach to Organization of University Publishing Activity: Raising the Problem]. Vestnik YuUrGU. Seriya: Ekonomika i menedzhment [Bulletin of YuUrGU. Series: Economics and management], 2014, Vol. 8, No. 1, pp. 170–172. (In Russ.).
4. Sukhorukov K. M. Knigoizdanie Rossii v 2015 g. [Book-Publishing in Russia in 2015]. Bibliografiya i knigovedenie [Bibliography and Bibliology], 2016, No. 1 (402), pp. 19–30. (In Russ.).
Review
For citations:
Zintsov K.S. POSSIBLE WAYS OF RAISING EFFICIENCY OF UNIVERSITY PUBLISHING ACTIVITY. Vestnik of the Plekhanov Russian University of Economics. 2017;(2):110-116. (In Russ.) https://doi.org/10.21686/2413-2829-2017-2-110-116