POSSIBLE WAYS OF RAISING EFFICIENCY OF UNIVERSITY PUBLISHING ACTIVITY
https://doi.org/10.21686/2413-2829-2017-2-110-116
Abstract
The article deals with publishing of teaching and methodological literature in university. The author analyzed the dynamics of books and brochures publishing on target purpose in 2013-2015 in typographical units and circulation. Major problems of publishing activity in higher school were identified, they are connected mainly with general books market trends and shaping the educational environment. The author touched upon the aspect of necessary participation of university publishing houses in forming professional competences and in upbringing of young people. By analyzing book-supply to the teaching process and classification of text-books the article puts forward the key lines in improving publishing activity in university.
About the Author
Kirill S. Zintsov
Plekhanov Russian University of Economics
Russian Federation
Russian Federation
Post-Graduate Student of the Department for Marketing of the PRUE
36 Stremyanny Lane, Moscow, 117997, Russian Federation
References
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Review
For citations:
Zintsov K.S. POSSIBLE WAYS OF RAISING EFFICIENCY OF UNIVERSITY PUBLISHING ACTIVITY. Vestnik of the Plekhanov Russian University of Economics. 2017;(2):110-116. (In Russ.) https://doi.org/10.21686/2413-2829-2017-2-110-116
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