MANAGING THE INTERNAL CHANGES IN A DIVERSIFIED COMPANY IN CONDITIONS OF ECONOMIC INSTABILITY
https://doi.org/10.21686/2413-2829-2017-2-117-125
Abstract
The article analyzes the influence of internal factors on the activities of diversified companies in conditions of economic instability. The author examines in details the components of strategic process and strategic drift as a result of business diversification. Based on the results of risk analysis several proposals were made according the improvement of corporate governance and establishment of a corporate center whose main task is to monitor and implement strategic directions for the consolidated management of a diversified company. In addition, the author examined in detail the need for a cohesive and competent management team for the further effective maintenance and development of the company. Also special attention was paid to the issues of a well-developed corporate culture as one of the fundamental factors of the success of the diversified company.
About the Author
Ekaterina E. Makhnovskaya
Plekhanov Russian University of Economics
Russian Federation
Russian Federation
Senior Lecturer of the Department for Innovation Development for Organizational and Managerial Innovations of the PRUE
36 Stremyanny Lane, Moscow, 117997, Russian Federation
References
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4. Johnson G., Scholes K., Whittington R. Exploring Corporate Strategy. London, Prentice Hall, Financial Times, 2013.
Review
For citations:
Makhnovskaya E.E. MANAGING THE INTERNAL CHANGES IN A DIVERSIFIED COMPANY IN CONDITIONS OF ECONOMIC INSTABILITY. Vestnik of the Plekhanov Russian University of Economics. 2017;(2):117-125. (In Russ.) https://doi.org/10.21686/2413-2829-2017-2-117-125
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