ECONOMY OF RECIPROCITY: THE WELL-FORGOTTEN NEW
https://doi.org/10.21686/2413-2829-2017-5-3-11
Abstract
The article investigates present day trends of joint consumption economy or economy of reciprocity from the point of view of institutional and economic theory. It analyzes modern approaches to understanding of this economic category, puts forward the authors’ definition of economy of reciprocity, shows key types of joint use of resources, studies the idea of reciprocity within the frames of the given economic approach and demonstrates prospects of economy of reciprocity development. Investigation of information technologies’ impact on the economy of reciprocity development is especially acute. In particular, the authors pay attention to the fact that today many functions of regulating interrelations between participants are transferred to information platforms through which interaction of economic agents takes place.
About the Authors
Irina P. Komarova
Plekhanov Russian University of Economics.
Russian Federation
Russian Federation
PhD, Assistant Professor of the Department for Economic Theory.
36 Stremyanny Lane, Moscow, 117997.
Ekaterina S. Novikova
Plekhanov Russian University of Economics.
Russian Federation
Russian Federation
PhD, Assistant Professor of the Department for Economic Theory.
36 Stremyanny Lane, Moscow, 117997.
Elena V. Ustyuzhanina
Plekhanov Russian University of Economics.
Russian Federation
Russian Federation
Doctor of Economics, Professor, the Head of the Department for Economic Theory.
36 Stremyanny Lane, Moscow, 117997.
References
1. Dolgova M. V., Dryazgina E. S. Ekonomika sovmestnogo potrebleniya kak novaya biznes-model' [Economy of Joint Consumption as a New Business Model]. Finansy, den'gi, investitsii [Finance, Money, Investment], 2015, No. 3, pp. 13–18. (In Russ.).
2. Carver S. Kak rabotaet ekonomika sovmestnogo potrebleniya [How Economy of joint Consumption Works]. Vedomosti [Bulletin], 2016. (In Russ.). Available at: https:// www.vedomosti.ru/management/blogs/2016/03/14/633446-kak-rabotaet-ekonomikasovmestnogo-potrebleniya
3. Meleshenko A. Komu edu darom? V Moskve nenuzhnye produkty stali razdavat' cherez sotsseti [Who Needs Food Free of Charge? In Moscow Unwanted Foods are Distributed through Social Networks]. (In Russ.). Available at: https://rg.ru/2016/01/17/foodsharingsite.html
4. Ostrom E. Upravlyaya obshchim. Evolyutsiya institutov kollektivnoy deyatel'nosti [Managing the Common. Evolution of Joint Activity Institutions]. Moscow, Mysl', IRISEN, 2011. (In Russ.).
5. Parinov S. I. Ekonomika 21 veka na baze internet-tekhnologiy [21st Century Economy on the Basis of Internet-Technologies]. (In Russ.). Available at: http://rvles.ieie.nsc.ru/parinov/economy21
6. Polaniy K. Ekonomika kak institutsional'no oformlennyy protsess [Economy as an Institutionally Shaped Process]. Ekonomicheskaya sotsiologiya [Economic Sociology], 2001, Vol. 3, No. 2. (In Russ.).
7. Botsman R., Rogers R. What is Mine is Yours. The Rise of Collaborative Consumption. New York, Harper Collins Publishers, 2010.
8. Heinrichs H. Sharing Economy: a Potential New Pathway to Sustainability. Gaia, 2013, Vol. 22, No. 4, pp. 228–231.
9. Henten A. Transaction Costs and the Sharing Economy. Digital Policy, Regulation and Governance, 1999, pp. 1–15.
10. Kramer B. Shareology: How Sharing is Powering the Human Economy. Morgan James Publishing, 2015.
11. Lehner O. Crowdfunding Social Ventures: a Model and Research Agenda. Venture Capital: An International Journal of Entrepreneurial Finance, 2013, Issue 4, pp. 289–311.
12. Mims C. How Everyone Gets the ′Sharing′ Economy Wrong. Uber isn’t the Uber for rides – it’s the Uber for Low-Wage Jobs. The Wall Street Journal, 2015. Available at: https:// www.wsj.com/articles/how-everyone-gets-the-sharing-economy-wrong-1432495921?mod=trending_now_5&cb=logged0.8854894158430398
13. Mohlmann M. Collaborative Consumption: Determinants of Satisfaction and the Likelihood of Using a Sharing Economy Option Again. Journal of Consumer Behaviour, An International Research Review, 2015, Vol. 14, Issue 3, pp. 193–207.
14. Peters A. As the Sharing Economy Goes Mainstream, Most Cities Want to See it Grow. Fast Company, 2015. Available at: https://www.fastcompany.com/3047153/as-the-sharingeconomy-goes-mainstream-most-cities-want-to-see-it-grow
15. Schor J. Debating the Sharing Economy. Journal of Self-Governance and Management Economics, 2016, Issue 3, pp. 7–22.
Review
For citations:
Komarova I.P., Novikova E.S., Ustyuzhanina E.V. ECONOMY OF RECIPROCITY: THE WELL-FORGOTTEN NEW. Vestnik of the Plekhanov Russian University of Economics. 2017;(5):3-11. (In Russ.) https://doi.org/10.21686/2413-2829-2017-5-3-11
Views:
479
Email this article 