DEVELOPING DIGITAL ECONOMY IN RUSSIA

The article studies certain aspects of shaping and developing digital economy, investigates differences and specific features of its functioning. It shows that the development of digital economy provides an opportunity of communications, ideas and experience sharing. Digital economy promotes the development of new models of business, allows us to combine efforts in order to design innovation, investment, search for employees, partners, resources and markets. Digital technologies could play a key role in employees’ training, knowledge exchange, realization of innovation ideas, including the social sphere. Though the impact of digital technologies on transforming social and economic systems is quite obvious, a lot of issues are still poorly studied. Literature pays insufficient attention to issues of digital potential development, which aims at attaining innovation growth of certain companies and industries, institutional aspects of digital economy are still ignored, challenges and prospects of business development in conditions of digital economy development are highlighted poorly, the importance of digital economy in the system of current business relations is not demonstrated. The article investigates different criteria, which could help identify the availability of digital phenomena in economy and their influence on social and economic development. The authors analyze causes of digital economy arising and identify factors of its development. This analysis makes it possible to find the laws of digital economy evolution and to show prospects of its further development in Russia.  

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