MODERN TECHNIQUES AND METHODS TO ENSURE THE DEVELOPMENT OF TOURISM AND HOTEL ENTERPRISES IN THE SYRIAN ARAB REPUBLIC

Abstract

This article discusses the principle of integrated tourism development, based on three aspects: sustainable tourism, the use of information technology, proper tourism planning. These three principles are integrated and cannot be separated. The article discusses the situation of the Syrian tourism sector in this sector, which for more than 8 years has been experiencing numerous crises and conditions of instability. The article outlines the strategy adopted by the Syrian Ministry of Tourism in order to mitigate the negative impact on the tourism and hospitality sector as a result of instability in the country. The article includes many tourist and hotel statistics that show the results achieved in the tourism sector and hotels in Syria. These results were achieved thanks to the ongoing work of the Syrian Ministry of Tourism in maintaining the location of Syria in the international tourism map. The scientific importance of this article lies in the fact that it serves as an example to follow for any country that may be in conditions of instability and numerous crises. This article explains the importance of tourism planning in order to be able to act in conditions of instability, so the work falls on both the public and the private sector.