Customer Demand for Slab Chocolate and Factors Affecting It
https://doi.org/10.21686/2413-2829-2019-4-147-155
Abstract
Today consumer market in Russia is going through a stage of stabilization. A long period of the buying capacity declining is over. In some regions consumption of different products rises and a current market situation on food market is acceptable for the population, who managed to adapt to new market realities connected with import substitution. The maximum growth in buying capacity is shown by the West-European part of Russia, for instance Moscow, a capital of Russia and the richest city in our country. In Moscow we can observe the highest average wage in Russia and all groups of population are presented here. Representation offices of the biggest distributors, multinational companies and manufacturers focus on selling their products on Moscow consumer market, i.e. to people with the highest buying capacity. The authors researched customer demand, using chocolate market in Moscow as an example and showed which chocolate is preferred by Moscow dwellers. By finding trends of customer demand prospects of chocolate market development both in the capital and Russia in general were analyzed.
About the Authors
A. V. Ryzhakova
Plekhanov Russian University of Economics
Russian Federation
Russian Federation
Alla V. Ryzhakova - Doctor of Technical, Professor, Professor of the Department for Commodity Research and Commodity Expertise of the PRUE.
36 Stremyanny Lane, Moscow, 117997
I. V. Goloviznin
Оnline-hypermarket Utkonos
Russian Federation
Russian Federation
Ilya V. Goloviznin - Cathegory Manager of online-hypermarket Utkonos.
3, building 6 Stolyarny Lane, Moscow, 123022
M. S. Goloviznina
Nestle Russia
Russian Federation
Russian Federation
Marina S. Goloviznina - Key account manager of Nestle Russia.
2, building 1 Paveletskaya sq., Moscow, 115054
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Review
For citations:
Ryzhakova A.V., Goloviznin I.V., Goloviznina M.S. Customer Demand for Slab Chocolate and Factors Affecting It. Vestnik of the Plekhanov Russian University of Economics. 2019;(4):147-155. (In Russ.) https://doi.org/10.21686/2413-2829-2019-4-147-155
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