DEVELOPING MODELS OF ORGANIZATION MANAGEMENT ON THE BASIS OF THEIR INTEGRATION IN DIGITAL CLUSTERS

Abstract

The article shows possible ways of integrating systems of organization management in digital cluster structure, which represent a system of stable social and economic relations realized of the basis of digital platforms, fixed integration links with real sector companies oriented to optimization of operative and transaction costs on the part of service operator and their partners and customers. The author analyzed key lines of using digital clusters for designing models of management of today’s organizations. Two basic approaches to understanding the essence of modern clusters were described: spatial and integration, which are present in the theory of economic system management. It is underlined that the foundation of the digital cluster model can be formed only by relatively specialized commercial platform. The author points out characteristics of different variants of integration of enterprise management models in digital clusters. Among other variants the author mentions regular use of digital services of the platform and cluster entities, integration in the cluster as an  infrastructure entity and adequate modification of the management model, integration in the cluster as a basic entity of the real sector, coalition multibranding loyalty programs with the digital cluster, the model of establishing the own digital cluster.