Phygital-Technologies as a Tool for Developing Efficient Communication with Today’s Customer

A. S. Melekhova

Vestnik of the Plekhanov Russian University of Economics

ISSN 2413-2829 (Print)
ISSN 2587-9251 (Online)

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Melekhova A.S. Phygital-Technologies as a Tool for Developing Efficient Communication with Today’s Customer. Vestnik of the Plekhanov Russian University of Economics. 2020;(2):158-167. (In Russ.) https://doi.org/10.21686/2413-2829-2020-2-158-167

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ISSN 2413-2829 (Print)
ISSN 2587-9251 (Online)

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About the Author

A. S. Melekhova
Plekhanov Russian University of Economics
Russian Federation

Anna S. Melekhova - PhD, Assistant Professor of the Department for Advertising, Public Relations and Design of the PRUE.

36 Stremyanny Lane, Moscow, 117997.

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