ALGORITHM OF MARKETING DECISION-MAKING AIMED AT OPTIMIZING PORTFOLIO OF INDUSTRIAL SERVICES PROVIDED BY MANUFACTURER OF ELECTRO-TECHNICAL EQUIPMENT
https://doi.org/10.21686/2413-2829-2015-5-132-140
Abstract
Marketing of industrial services is interesting due to specific features of inner marketing processes. The article analyzes existing market of industrial electro-technical equipment and the portfolio of services of its key players. The author supports the idea that equipment manufacturer offers the biggest number of different services for this equipment. The article provides an algorithm of marketing decision-making aimed at optimization of portfolio of services, which can allow us to study the existing service portfolio, forecast the trend of its development and offer optimal set of services with maximum possibility of success.
About the Author
Evgeny I. Karyakin
Plekhanov Russian University of Economics
Company 'Siemens'
Russian Federation
Russian Federation
Post-Graduate Student of the Department for Marketing of the PRUE, the Head of the Business Development Group at the Company 'Siemens'
36 Stremyanny Lane, Moscow, 117997, Russian Federation
9 Bol'shaya Tatarskaya Str., Moscow, 115184, Russian Federation
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Review
For citations:
Karyakin E.I. ALGORITHM OF MARKETING DECISION-MAKING AIMED AT OPTIMIZING PORTFOLIO OF INDUSTRIAL SERVICES PROVIDED BY MANUFACTURER OF ELECTRO-TECHNICAL EQUIPMENT. Vestnik of the Plekhanov Russian University of Economics. 2015;(5):132-140. (In Russ.) https://doi.org/10.21686/2413-2829-2015-5-132-140
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