Aesthetic Factor of Customer Perception and Its Role in Managing Company Competitiveness

S. A. Afonsky

Vestnik of the Plekhanov Russian University of Economics

ISSN 2413-2829 (Print)
ISSN 2587-9251 (Online)

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Afonsky S.A. Aesthetic Factor of Customer Perception and Its Role in Managing Company Competitiveness. Vestnik of the Plekhanov Russian University of Economics. 2021;(5):193-200. (In Russ.) https://doi.org/10.21686/2413-2829-2021-5-193-200

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ISSN 2413-2829 (Print)
ISSN 2587-9251 (Online)

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About the Author

S. A. Afonsky
Plekhanov Russian University of Economics
Russian Federation

Sergey A. Afonsky - OHGSI Board Member of the Moscow Union of Artists, Board Member of the Moscow Branch of VTOO 'The Union of Painters of Russia', Assistant Professor of the Department for Advertising, Public Relations and Design of the PRUE.
36 Stremyanny Lane, Moscow, 117997.

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