MANAGEMENT OF BUSINESS STRATEGY COMPANIES
https://doi.org/10.21686/2413-2829-2016-1-95-100
Abstract
In order to make internet trade successful it is necessary to analyze different economic indicators, take into account changing requirements of the market, take steps aimed at increasing profit, minimization of costs and use integrated assessment of the quality of company business strategy. The article deals with business strategy of selling goods in a Russian internet shop. The strategy was designed with regard to different marketing concepts by using various tools. The authors offer a short-term forecast of daily sales on the basis of autoregressive model. Interconnection between key approaches to adopt strategy variations was identified.
About the Authors
Lyubov' P. Petrova
Plekhanov Russian University of Economics
Russian Federation
Russian Federation
PhD, Assistant Professor of the Department for Mathematical Methods in Economics of the PRUE
36 Stremyanny Lane, Moscow, 117997, Russian Federation
Yuliya Yu. Finogenova
Plekhanov Russian University of Economics
Russian Federation
Russian Federation
Doctor of Economics, Assistant Professor of the Department for Mathematical Methods in Economics of the PRUE
36 Stremyanny Lane, Moscow, 117997, Russian Federation
References
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Review
For citations:
Petrova L.P., Finogenova Yu.Yu. MANAGEMENT OF BUSINESS STRATEGY COMPANIES. Vestnik of the Plekhanov Russian University of Economics. 2016;(1):95-100. (In Russ.) https://doi.org/10.21686/2413-2829-2016-1-95-100
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