From Planned Economy to the Internet Era: Economic Behavior Transformations of Russian Customers
https://doi.org/10.21686/2413-2829-2022-2-36-48
Abstract
One of the most significant lines in economic studies is investigation of economic behavior of individual. The article analyzes key approaches to studying economic behavior of agents within the frames of behavioral economics that arouses higher and higher interest today. The authors provide definitions of the term ‘economic behavior’ that can be found in academic literature. The principle content of the article is made up by studying economic behavior of Russian customers in conditions of economic transformations within the period from the 1970-s to the early 21st century. The research marked stages of economic reforms of this period and analyzed the impact of different factors on shaping the model of behavior in each of the mentioned periods. The authors draw conclusions about trends of developing economic behavior of customers in the era of digitalization and introduction of artificial intellect in the field of making economic decisions.
About the Authors
N. V. Barinova
Plekhanov Russian University of Economics
Russian Federation
Russian Federation
Natalya V. Barinova - PhD, Chief Expert of the Department of Academic Events and Intellectual Property Protection
36 Stremyanny Lane, Moscow, 117997
V. R. Barinov
Moscow Polytechnic University
Russian Federation
Russian Federation
Vladimir R. Barinov - Post-Graduate Student of the Department for Infocognitive Technologies
38 B. Semenovskaya Str., Moscow, 105094
References
1. Bayldinov E. T. Kulturnye istoki ekonomicheskogo povedeniya i faktory ustoychivogo sotsialno-ekonomicheskogo razvitiya [Cultural Origins of Economic Behavior and Factors of Sustainable Socio-Economic Development]. Voprosy sovremennoy nauki: problemy, tendentsii i perspektivy, materialy III Mezhdunarodnoy nauchno-prakticheskoy konferentsii [Issues of Modern Science: Problems, Trends and Prospects. Materials of the 3th International scientific and practical conference], edited by E. I. Zabneva. Kemerovo, 2019, pp. 145–158. (In Russ.).
2. Barinova N. V. Novaya realnost: tekhnologii iskusstvennogo intellekta menyayut zhizn potrebiteley [New Reality: Artificial Intelligence Technologies are Changing the Lives of Consumers]. Shag v budushchee: iskusstvennyy intellekt i tsifrovaya ekonomika. Tekhnologicheskoe liderstvo: vzglyad za gorizont, materialy IV Mezhdunarodnogo nauchnogo foruma [Step into the Future: Artificial Intelligence and the Digital Economy. Technological Leadership: a Look Beyond the Horizon. Materials of the 4th International Scientific Forum]. Moscow, 2021, pp. 107–112. (In Russ.).
3. Barinova N. V., Barinov V. R. Tsifrovaya ekonomika, industriya 4.0 i iskusstvennyy intellect [Digital Economy, Industry 4.0 and Artificial Intelligence]. Vestnik Rossiyskogo ekonomicheskogo universiteta imeni G. V. Plekhanova [Vestnik of the Plekhanov Russian University of Economics], 2021, Vol. 18, No. 3 (117), pp. 82–91. (In Russ.).
4. Bekker G. S. Chelovecheskoe povedenie: ekonomicheskiy podkhod, izbrannye trudy po ekonomicheskoy teorii [Human Behavior: an Economic Approach. Selected works on economic theory], translated from English. Moscow, Higher School of Economics, 2003. (In Russ.).
5. Belekhova G. V. Ekonomicheskoe povedenie naseleniya: osmyslenie kategorii [Economic Behavior of the Population: Understanding the Category]. Problemy razvitiya territorii [Problems of Territory’s Development], 2018, No. 5 (97), pp. 68–83. (In Russ.).
6. Belekhova G. V., Basova E. A. Finansovoe povedenie naseleniya v period ekonomicheskogo krizisa 2014–2015 godov [Financial Behavior of the Population During the 2014–2015 Economic Crisis]. Ekonomicheskie i sotsialnye peremeny: fakty, tendentsii, prognoz [Economic and Social Changes: Facts, Trends, Forecast], 2019, Vol. 12, No. 4, pp. 137–153. (In Russ.).
7. Belyanin A. V. Richard Taler i povedencheskaya ekonomika: ot laboratornykh eksperimentov k praktike podtalkivaniya [Richard Thaler and Behavioral Economics: from Laboratory Experiments to the Practice of Nudging]. Voprosy ekonomiki, 2018, No. 1, pp. 5–25. (In Russ.).
8. Volodin V. M., Mikhneva S. G. Ekonomicheskoe povedenie molodezhi v usloviyakh modernizatsii rossiyskogo obshchestva [The Economic Behavior of Youth in the Conditions of Modernization of Russian Companies]. Izvestiya vysshikh uchebnykh zavedeniy. Povolzhskiy region. Obshchestvennye nauki [News of Higher Educational Institutions. Volga Region. Social Science], 2012, No. 3 (23), pp. 121–126. (In Russ.).
9. Dmitrieva O. Yu., Dmitrieva N. A. Finansovoe povedenie rossiyan v krizis: sberegat ili tratit [Financial Behavior of Russians in Crisis: Save or Spend]. Sovremennye tendentsii razvitiya nauki i tekhnologiy [Modern Trends in the Development of Science and Technology], 2016, No. 8-6, pp. 21–25. (In Russ.).
10. Kapelyushnikov R. I. Povedencheskaya ekonomika i «novyy» paternalizm [Behavioral Economics and "New" Paternalism]. Voprosy ekonomiki, 2013, No. 9, pp. 66–90. (In Russ.).
11. Kapelyushnikov R. I. Povedencheskaya ekonomika: neskolko kommentariev o ratsionalnosti i irratsionalnosti [Behavioral Economics: Several Comments on Rationality and Irrationality]. Zhurnal ekonomicheskoy teorii [Journal of Economic Theory], 2018, Vol. 15, No. 3, pp. 359–376. (In Russ.).
12. Lysova E. A. Povedenie potrebiteley: soderzhanie ponyatiya, sotsialno-ekonomicheskaya sushchnost [Consumer Behavior: the Content of the Concept, Socio-Economic Essence]. Vestnik Voronezhskogo gosudarstvennogo universiteta. Seriya: Ekonomika i upravlenie [Bulletin of the Voronezh State University. Series: Economics and Management], 2019, No. 4, pp. 21–27. (In Russ.).
13. Lvova N. A., Pokrovskaya N. V., Voronova N. S. Kontseptsiya finansovykh paradoksov: predposylki stanovleniya i traektorii razvitiya [The Concept of Financial Paradoxes: Prerequisites for Formation and Trajectory of Development]. ECO, 2017, No. 6, pp. 164–177. (In Russ.).
14. Nivorozhkina L. I. Tekushchie dokhody i finansovoe povedenie domokhozyaystv: kto v krizis teryaet bolshe? [Current Income and Financial Behavior of Households: Who Loses More in the Crisis?]. Prikladnaya ekonometrika [Applied Econometrics], 2017, Vol. 48, pp. 85–96. (In Russ.).
15. Nikolaeva A. A., Goldman S. M. Alternativnyy metod formirovaniya ekonomicheskoy modeli Rossii [Alternative Method of Forming the Economic Model of Russia]. Nauka i praktika Rossiyskogo ekonomicheskogo universiteta imeni G. V. Plekhanova [Science and Practice of the Plekhanov Russian University of Economics], 2018, No. 3 (31), pp. 70–75. (In Russ.).
16. Petrov M. A., Prozorovskaya K. A. Deviantnoe ekonomicheskoe povedenie v Rossii v period NEPa i v 1990-e gody: sravnitelno-istoricheskiy analiz [Deviant Economic Behavior in Russia during the NEP and in the 1990s: Comparative Historical Analysis]. Izvestiya Yugo-Zapadnogo gosudarstvennogo universiteta. Seriya: Ekonomika. Sotsiologiya. Menedzhment [Proceedings of the Southwestern State University. Series: Economics. Sociology. Management], 2019, Vol. 9, No. 3 (32), pp. 174–181. (In Russ.).
17. Ponomareva S. I. Normativnye ustanovki povedencheskoy ekonomiki i formy «povedencheskoy» politiki [Normative Frames of Behavioural Economics and Forms of “Behavioural” Policy]. Upravlenets [The Manager], 2018, Vol. 9, No. 3, pp. 14–19. (In Russ.).
18. Ponomareva S. I. Formirovanie novoy normativnoy modeli ekonomicheskoy politiki [Formation of a New Normative Model of Economic Policy]. Human progress, 2017, Vol. 3, No. 4. (In Russ.). Available at: http://progresshuman.com/images/2017/tom3_4/Ponomareva.pdf
19. Rossinskaya G. M. Faktory i zakonomernosti potrebitelskogo povedeniya domokhozyaystv v usloviyakh transformatsionnoy rossiyskoy ekonomiki [Factors and Patterns of Consumer Behavior of Households in the Conditions of the Transformational Russian Economy]. Uroven zhizni naseleniya regionov Rossii [Standard of Living of the Population of Russian Regions], 2016, No. 3 (201), pp. 147–156. (In Russ.).
20. Rossinskaya G. M. Ekonomicheskoe povedenie potrebitelya: mnogourovnevyy podkhod k analizu [Consumer Economic Behavior: a Multi-Level Approach to Analysis]. Problemy sovremennoy ekonomiki [Problems of the Modern Economy], 2007, No. 3 (23), pp. 80–83. (In Russ.).
21. Taler R. Novaya povedencheskaya ekonomika. Pochemu lyudi narushayut pravila traditsionnoy ekonomiki i kak na etom zarabotat [The New Behavioral Economy. Why People Violate the Rules of the Traditional Economy and How to Make Money on It]. Moscow, Eksmo, 2017. (In Russ.).
22. Chaplygina I. G. «Ekonomicheskiy chelovek» Dzh. S. Millya i A. Smita: metodologicheskiy aspekt ["Economic Man" by J. S. Mill and A. Smith: Methodological Aspect]. Nauchnye issledovaniya ekonomicheskogo fakulteta [Scientific Research of the Faculty of Economics], 2015, Vol. 7, Issue 2, pp. 15–27. (In Russ.). Available at: https://archive.econ.msu.ru/sys/raw.php?o=3642&p=attachment (accessed 23.02.2022).
23. Shinkarenko V. D. Osobennosti i perspektivy razvitiya ekonomicheskoy kultury [Features and Prospects of Economic Culture Development]. Uchenye zapiski Krymskogo federalnogo universiteta imeni V. I. Vernadskogo. Sotsiologiya. Pedagogika. Psikhologiya [Scientific Notes of the V. I. Vernadsky Crimean Federal University. Sociology. Pedagogy. Psychology], 2020, Vol. 6, No. 2, pp. 25–35. (In Russ.).
24. Yakovleva E. A. Povedencheskaya ekonomika kak oblast nauchnogo znaniya v sovremennoy ekonomicheskoy nauke [Behavioral Economics as a Field of Scientific Knowledge in Modern Economic Science]. Journal of Economic Regulation, 2014, Vol. 5, No. 2, pp. 62−69. (In Russ.).
25. Kahneman D., Tversky A. Prospect Theory: an Analysis of Decision under Risk. Econometrica, 1979, Vol. 47, No. 2, pp. 263–291.
26. Katona G. Psychological Analysis of Economic Behavior. New York, McGrow-Hill, 1951.
27. Simon H. A. Behavioral Economics. The New Palgrav, edited by J. Eatwell, M. Milgate, P. Newman. New York, W. W. Norton, 1987.
Review
For citations:
Barinova N.V., Barinov V.R. From Planned Economy to the Internet Era: Economic Behavior Transformations of Russian Customers. Vestnik of the Plekhanov Russian University of Economics. 2022;(2):36-48. (In Russ.) https://doi.org/10.21686/2413-2829-2022-2-36-48
Views:
409
Email this article 