Specific Management of Business-Ecosystem Shaping and Developing

Abstract

   The subject of the article is specific features of managerial processes arising in shaping, functioning and developing business-ecosystems.

   To understand specificity of management the author suggests studying business-ecosystem as a triad of views integrated by mandatory use of digital tools and technologies. By researching evolution of business-
models the author identifies key characteristics of business-ecosystem, such as building by the module principle, self-regulation and coordination, customization, creating value at the expense of cooperation and co-competition, intensifying the role of intangible factors, network and ecosystem effect, etc., which substantiate certain specific features that should be taken into account in management. The author underlines the importance of soft nature of managerial impact in ecosystem, which is caused by the absence of hierarchy and dominance of partner-contractual relations and describes specific risks that ecosystem face. Apart from that, special attention is paid to the necessity to set up a specific body, i. e. the uniform coordination center, which can be a structural division, direction or a separate brand regulating the development of the ecosystem around other business-lines of the organization – owner of the ecosystem. The article also provides a model of managerial decision-making including 3 levels: managerial force, group (team) decision-making and professional opinion. In conclusion features and prospects of home business-ecosystems were studied.