PRINCIPLES AND MECHANISMS OF THE STRATEGY OF UNIVERSITY SUSTAINABLE DEVELOPMENT
https://doi.org/10.21686/2413-2829-2017-1-56-64
Abstract
The article gives definitions of the notions ‘green university’ and ‘green campus’, shows the contribution of education institutions to sustainable development of society and certain market entities, identifies and systematizes mechanisms of transfer to green university, formulates its aims and determines the role of marketing in supporting and promoting university achievements in the field of sustainable development. The authors put forward marketing mechanisms for attaining goals of university sustainable development. Russian and global experience in transferring mechanisms for higher education institutions’ transfer to principles of sustainable development and green university were generalized.
About the Authors
Vasily V. Kuznetsov
Plekhanov Russian University of Economics
Russian Federation
Russian Federation
Director of Publishing Center of the PRUE
36 Stremyanny Lane, Moscow, 117997, Russian Federation
Anastasia V. Lukina
Plekhanov Russian University of Economics
Russian Federation
Russian Federation
PhD, Assistant Professor, Assistant Professor of the Department for Marketing of the PRUE
36 Stremyanny Lane, Moscow, 117997, Russian Federation
Daria V. Malova
Plekhanov Russian University of Economics
Russian Federation
Russian Federation
PhD, Director of Organizational Culture and Public Relations Office of the PRUE
36 Stremyanny Lane, Moscow, 117997, Russian Federation
References
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Review
For citations:
Kuznetsov V.V., Lukina A.V., Malova D.V. PRINCIPLES AND MECHANISMS OF THE STRATEGY OF UNIVERSITY SUSTAINABLE DEVELOPMENT. Vestnik of the Plekhanov Russian University of Economics. 2017;(1):56-64. (In Russ.) https://doi.org/10.21686/2413-2829-2017-1-56-64
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