Structural Shifts on Russian Consumer Market: Home Production vs Import
https://doi.org/10.21686/2413-2829-2025-5-232-243
Abstract
The article studies goods supply of consumer products, sources of goods resources and quality of consumer products in Russia. The goal of the research is to find out structural shifts taking place in goods offer on consumer market of the Russian Federation. Within the frames of the set goal the structure of aggregate goods resources of retail sale in dynamics and the structure of food and non-food goods resources of retail sale in dynamics were analyzed. Criteria which are used by customers in shaping their buying preferences in the context of the country of product origin were studied; expert estimation of goods supply of home marketplaces was conducted; conclusions were drawn and experts’ views and forecasts of the structure of goods resources in retail sale of the Russian Federation in the medium-range perspective were provided. Appraisal was done by using methods of statistical, dynamic and content-analysis, as well as method of experts’ estimations. It was concluded that balance in the field of goods resources of food products on consumer market of the Russian Federation has been reached. Three quarters of food are produced in Russia. Analysis of customer preferences confirmed high loyalty of Russian customers to home food products and confidence in their quality. Experts’ estimation showed that by 2030 the share of imported non-food products in the structure of goods resources can drop to 50–55% at the expense of rising share of goods produced in the Russian Federation and EAEC members.
About the Authors
I. B. Stukalova
Plekhanov Russian University of Economics
Russian Federation
Russian Federation
Irina B. Stukalova, Doctor of Economics, Professor of the Basic Department of the Trade Policy
36 Stremyanny Lane, Moscow, 109992
А. V. Ryzhakova
Plekhanov Russian University of Economics
Russian Federation
Russian Federation
Alla V. Ryzhakova, Doctor of Engineering, Professor of the Basic Department of the Quality Industry
36 Stremyanny Lane, Moscow, 109992
А. V. Shishkin
Plekhanov Russian University of Economics
Russian Federation
Russian Federation
Anatoly V. Shishkin, Doctor of Economics, Professor of the Department for Marketing
36 Stremyanny Lane, Moscow, 109992
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Review
For citations:
Stukalova I.B., Ryzhakova А.V., Shishkin А.V. Structural Shifts on Russian Consumer Market: Home Production vs Import. Vestnik of the Plekhanov Russian University of Economics. 2025;(6):232-243. (In Russ.) https://doi.org/10.21686/2413-2829-2025-5-232-243
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