INTELLECTUAL DEVICE TO COMPARE PRODUCT QUALITIES DURING PURCHASING
https://doi.org/10.21686/2413-2829-2017-1-132-137
Abstract
The article describes the structured scheme of the device for modeling the process of choosing the product in order to increase sales in supermarket and enhance the quality of customer service. The device is based on consumer behavior model during product choosing, which uses intellectual methods of decision-making. The customer can choose a product from of a group of similar ones offered by a trade body by comparing its parameters. This intellectual device is patented in the Russian Federation and can be made on the basis of home micro-scheme technology.
About the Authors
Boris I. Oleуnikov
Plekhanov Russian University of Economics
Russian Federation
Russian Federation
PhD, Assistant Professor of the Department for Chemistry and Physics of the PRUE
36 Stremyanny Lane, Moscow, 117997, Russian Federation
Leonid P. Gavrilov
Plekhanov Russian University of Economics
Russian Federation
Russian Federation
Doctor of Technical Science, Professor of the Department for Trade Policy of the PRUE
36 Stremyanny Lane, Moscow, 117997, Russian Federation
References
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Review
For citations:
Oleуnikov B.I., Gavrilov L.P. INTELLECTUAL DEVICE TO COMPARE PRODUCT QUALITIES DURING PURCHASING. Vestnik of the Plekhanov Russian University of Economics. 2017;(1):132-137. (In Russ.) https://doi.org/10.21686/2413-2829-2017-1-132-137
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