Researching Attitude of Younger Generation to Home and Overseas Brands of Clothes | Beloborodova | Vestnik of the Plekhanov Russian University of Economics

Vestnik of the Plekhanov Russian University of Economics

ISSN 2413-2829 (Print)
ISSN 2587-9251 (Online)

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Beloborodova A.L., Martynova O.V., Shafigullina A.V. Researching Attitude of Younger Generation to Home and Overseas Brands of Clothes. Vestnik of the Plekhanov Russian University of Economics. 2025;(6):244-253. (In Russ.) https://doi.org/10.21686/2413-2829-2025-5-244-253

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ISSN 2413-2829 (Print)
ISSN 2587-9251 (Online)

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About the Authors

A. L. Beloborodova
Kazan (Volga Region) Federal University
Russian Federation

Anastasiia L. Beloborodova, PhD, Associate Professor of the Department of Marketing of the Institute of Management, Economics and Finance

18 Kremlevskaya Str., Kazan, Republic of Tatarstan, 420008

O. V. Martynova
Kazan (Volga Region) Federal University
Russian Federation

Olga V. Martynova, PhD, Associate Professor of the Department of Marketing of the Institute of Management, Economics and Finance

18 Kremlevskaya Str., Kazan, Republic of Tatarstan, 420008

A. V. Shafigullina
Kazan (Volga Region) Federal University
Russian Federation

Anna V. Shafigullina, Senior Lecturer of the Department of Marketing of the Institute of Management, Economics and Finance

18 Kremlevskaya Str., Kazan, Republic of Tatarstan, 420008

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