Developing Marketing Strategy for Internet-Store

Abstract

Developing marketing strategy in e-commerce requires serious research, analysis of current strategy and things that can be changed. Marketing plan can help business reach success in sales stimulation and at the same time it can provide better ideas of the present situation and future progress. The article describes key stages of developing marketing strategy, including marketing plan for internet-store. Special attention is paid to trade- mark registration. A lot of companies try to get to marketplaces, as there is an opinion that it is enough to place goods on the site and then you do not need to work as marketplace will sell everything by itself. In theory it is like this: you can sell by putting your goods on trade platform. But in practice the situation is different. Hundreds of people all over Russia can put similar goods as yours and all of them will compete for customer attention. Competition is possible with the help of in-built tools of marketplace: product description, special offers, adverts and others. The author studied situations of selling goods of own production and goods under supplier brand.