Artificial Intellect in Marketing: Transformation of Interaction with Customers
https://doi.org/10.21686/2413-2829-2026-2-280-286
Abstract
Artificial intellect (AI) renders serious influence on today’s marketing by transforming methods of company interaction with customers. AI integration includes the use of machine learning algorithms, processing natural language and other tools to analyze big data in real time. It gives an opportunity to understand customer preferences in a deeper way and propose highly personalized content. Chat-bots and virtual assistants based on AI can improve customer service and increase client involvement. It was predicted that AI market in marketing will go on growing. According to the research company ‘Grand View Research’ the volume of the market will make up $ 267.92B by 2030. The author showed that such technologies will find wider use in creating content, analyzing customer behavior and elaborating individual advert campaigns.
About the Author
A. V. Stavritskiy
Plekhanov Russian University of Economics
Russian Federation
Russian Federation
Aleksandr V. Stavritskiy - Post-Graduate Student of the Department of Marketing
36 Stremyanny Lane, Moscow, 109992, Russian Federation
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Review
For citations:
Stavritskiy A.V. Artificial Intellect in Marketing: Transformation of Interaction with Customers. Vestnik of the Plekhanov Russian University of Economics. 2026;(2):280-286. (In Russ.) https://doi.org/10.21686/2413-2829-2026-2-280-286
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