Optimization of Strategic Management Process in Restaurant Business
https://doi.org/10.21686/2413-2829-2026-3-187-196
Abstract
The article deals with researching the opportunity of optimizing processes of strategic management in conditions of intensifying sanction pressure on Russian restaurant business. In today’s situation import substitution is becoming a key factor of sustainable development of the enterprise, which requires revision of approaches to management and introduction of in-country solutions. Apart from that we can observe a problem of highly qualified personnel shortage, especially in the field of informational technologies, which can decrease efficiency of business-processes in restaurant business. Analysis of the limited company Galery-Alex work showed that re-engineering of the strategic management process can give a chance to cut costs, raise the speed of operation execution and improve the quality of client servicing. The goal of the research is to optimize the strategic management process in restaurant business with regard to realities of import substitution and higher personnel qualification. Research findings helped the author choose concrete steps aimed at optimization of the strategic management process, including automation of planning functions by home CRM-systems, redistribution of load among processes, transferring planning to E-format and upgrading IT-competences of staff. Finally the conclusion was drawn that Russian restaurant business can seriously improve its business-processes at the expense of gradual transfer to Russian software, elaboration of new menu variants without using sanctioned products and rise in staff qualification. It could reduce the cost of business-processes, raise speed of their execution and improve clients’ satisfaction. The research used the following methodology: analysis of accounting records and finance standing of the enterprise, building the Boston Consulting Group (BCG) matrix, method of goal tree and matrix analysis.
About the Author
K. N. Serikov
Synergy University
Russian Federation
Russian Federation
Kirill N. Serikov, Post-Graduate Student of the Department of Entrepreneurship and Competition
80 Leningradsky Avenue, Moscow, 125190
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Review
For citations:
Serikov K.N. Optimization of Strategic Management Process in Restaurant Business. Vestnik of the Plekhanov Russian University of Economics. 2026;(3):187-196. (In Russ.) https://doi.org/10.21686/2413-2829-2026-3-187-196
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