Digital Transformation of HR-Processes: Shaping Personnel Management as Competitiveness Driver
https://doi.org/10.21686/2413-2829-2026-3-216-226
Abstract
The article studied key aspects of digital transformation of HR-processes in today’s organizations, analyzed advantages and potential risks of introducing automated systems, as well as advantages of successful digitalization implementation in the field of personnel management. The authors research the development of personnel management system under the influence of digital technologies and demonstrate how automation becomes a key factor of raising personnel management efficiency. On the basis of historic analysis of HR-functions evolution (from administrative objectives in the 20th century to strategic HR-management in the 2020-s) the authors reveal benefits of digital tool introduction and showed that HR digitalization is not just a trend but the necessity for organizations eager to cut costs, improve the quality of solutions and strengthen competitive positions. Introducing digital tools into personnel management can allow companies to automate routine processes, raise efficiency of recruiting, employees’ training and adapting and optimize personnel paper-turnover. Key technologies, such as ATS, LMS, HRchats and systems of E- paper-turnover reduce time costs, improve analysis and foster strategy of data-driven decision-making. However, HR-digital transformation is connected with risks, including cyber-security, personnel resistance, legal restrictions and possible de-humanization of processes. Companies that can harmoniously integrate digital tools without losing human-orientation can get serious competitive advantages.
About the Authors
N. Yu. Kaufman
Surgut State University
Russian Federation
Russian Federation
Natalya Yu. Kaufman, PhD, Associate Professor, Associate Professor of the Department of State and Municipal Management and Personnel Management
1 Lenin Avenue, Surgut, Khanty-Mansiysk Autonomous Okrug – Yugra, 628412
S. Yu. Zelentsova
Surgut State University
Russian Federation
Russian Federation
Svetlana Yu. Zelentsova, PhD, Associate Professor, Associate Professor of the Department of State and Municipal Management and Personnel Management
1 Lenin Avenue, Surgut, Khanty-Mansiysk Autonomous Okrug – Yugra, 628412
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Review
For citations:
Kaufman N.Yu., Zelentsova S.Yu. Digital Transformation of HR-Processes: Shaping Personnel Management as Competitiveness Driver. Vestnik of the Plekhanov Russian University of Economics. 2026;(3):216-226. (In Russ.) https://doi.org/10.21686/2413-2829-2026-3-216-226
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