For citations:

Afonsky S.A. THE APPLICATION OF ARCHETYPES IN WORKS OF RUSSIAN FILM POSTERS OF THE 20th CENTURY IN THE CONTEXT OF USING CONCEALED SYMBOLS IN TODAY’S ADVERTS OF GOODS AND SERVICES. Vestnik of the Plekhanov Russian University of Economics. 2017;(2):178-186. (In Russ.) https://doi.org/10.21686/2413-2829-2017-2-178-186