Development Strategy: Current Interpretation of Development Strategy Essence and Technologies

In conditions of global turbulence and geo-political instability strategic development of business gets decisive importance for retaining stability, competitiveness and survival of Russian companies. Sanctions imposed on

Russian business affected key sectors of economy, including transportation, industry, banking, logistics and highlytechnological branches. The majority of sanction restrictions have got long-term and structural character, which eliminates the opportunity to return to former conditions of running business in the medium-term prospect. Such circumstances make organizations transit to a new format of strategic thinking oriented to autonomy, adaptation and institutional flexibility. Not only classical prescriptions of strategic management become topical, but mainly applied practices of managing uncertainty, delivery re-orientation, production localization, technological importsubstitution and institutional interaction with state are in the foreground today. There are numerous investigations and publications dealing with different aspects of strategic management, however lately we can observe serious interest on the part of academic community to changes and alterations in the field of strategic development. The goal of the research is to specify the current interpretation of the essence of ‘development strategy’ idea and systematize technologies of elaborating strategic decisions on business development. The author carried out comparative review of available classical approaches to defining development strategy in academic literature. Apart from that the current interpretation of the category is provided; issues of strategic flexibility, strategic thinking, eco-systemic approach are studied; classification of today’s strategies of business development is given; stages of elaborating development strategy are specified; approaches to strategy designing (classical, adaptation, institutional, digital and hybrid models) are systematized; tools of strategic development are defined, such as SWOT-analysis, PESTELanalysis, benchmarking, scenario analysis, finance modeling, road cards, dashboards and KPI, strategic sessions. The article substantiates the adaptation outline of strategy that can take into account all factors, from global trends and political decisions to local failures in logistics and changes in currency rates. Academic conclusions of the research can be useful both to management of Russian companies in elaborating strategy of development on market and representatives of other professional communities interested in attracting tools of strategic analysis.

1. Aganbegyan A. G. Glavnye ekonomicheskie vyzovy, stoyashchie pered Rossiey [Principle Economic Challenges Facing Russia]. Nauchnye trudy Volnogo ekonomicheskogo obshchestva Rossii [Academic works of the Free Economic Society of Russia], 2022, Vol. 238, pp. 88–101. (In Russ.).

2. Baurina S. B. Instrumenty i tekhnologii realizatsii strategicheskikh resheniy sovremennykh kompaniy [Tools and Technologies of Implementing Strategic Decisions of Today’s Companies]. Promyshlennost: ekonomika, upravlenie, tekhnologii [Industry: Economics, Management, Technologies], 2024, Vol. 3, No. 3 (10), pp. 35–44. (In Russ.).

3. Baurina S. B., Elina O. A. Menedzhment naukoemkogo proizvodstva: klyuchevye napravleniya razvitiya i tekhnologii vybora resheniy [Management of Science-Intensive Production: Key Lines in Development and Technologies of Decision-Making]. Vestnik Rossiyskogo ekonomicheskogo universiteta imeni G. V. Plekhanova [Vestnik of the Plekhanov Russian University of Economics], 2025, Vol. 22, No. 3 (141), pp. 161–176. (In Russ.).

4. Glotova E. A., Glotova V. V. Strategicheskoe upravlenie: analiz kontseptsiy [Strategic Management: Concept Analysis]. Vestnik Tikhookeanskogo gosudarstvennogo ekonomicheskogo universiteta [Bulletin of the Pacific State Economics University], 2021, No. 1 (97), pp. 59–69. (In Russ.).

5. Gorbunova O. A., Kalashnikova E. A. Strategiya razvitiya predpriyatiya kak sposob povysheniya effektivnosti ego deyatelnosti [Strategy of Enterprise Development as Way of Raising its Efficiency]. Vestnik Mezhdunarodnogo instituta rynka [Bulletin of the International Institute of Market], 2023, No. 2, pp. 22–28. (In Russ.).

6. Kalashnikova I. A. Formirovanie strategii razvitiya predpriyatiya [Designing Strategy of Enterprise Development]. ECONOM-INFO , 2023, No. 1, pp. 11–16. (In Russ.).

7. Kashkutina E. N., Frolova E. A. Metodika opredeleniya strategicheskikh napravleniy razvitiya organizatsiy radioelektronnoy otrasli [Methodology of Designing Strategic Lines in Development of Organization on Radio-Electronic Industry]. Tatishchevskie chteniya: aktualnye problemy nauki i praktiki: materialy XVII Mezhdunarodnoy nauchno-prakticheskoy konferentsii [Tatischev’s readings: Acute Problems of Science and Practice: materials of the 17th International Conference], in 3 vol. Vol. 1. Tolyatti, 2020, pp. 202–211. (In Russ.).

8. Kokhno P. A., Kokhno A. P. Metody razrabotki innovatsionnoy strategii vysokotekhnologichnykh promyshlennykh predpriyatiy [Methods of Elaborating Innovation Strategy of Highly-Technological Industrial Enterprises]. Ekonomika vysokotekhnologichnykh proizvodstv [Economics of Highly-Technological Works], 2022, Vol. 3, No. 3, pp. 161–176. (In Russ.).

9. Kravchenko L. A. Teoreticheskie osnovy formirovaniya strategii deyatelnosti firmy [Theoretical Basis of Elaborating Strategy of Company Work]. Uchenye zapiski Krymskogo federalnogo universiteta imeni V. I. Vernadskogo. Ekonomika i upravlenie [Academic Proceeds of the Crimea Vernadskiy Federal University. Economics and Management], 2017, No. 1, pp. 52–58. (In Russ.).

10. Krapivin I. O. Covremennye tendentsii razvitiya metodologii strategicheskogo planirovaniya na predpriyatiyakh vysokotekhnologichnykh otrasley promyshlennosti [Current Trends of Developing Methodology of Strategic Planning at Enterprises of HighlyTechnological Industries]. Mezhdunarodnyy nauchno-issledovatelskiy zhurnal [International Research Journal], 2023, No. 8 (134). (In Russ.). Available at: https://researchjournal.org/archive/8-134-2023-august/10.23670/IRJ.2023.134.118

11. Mintsberg G., Alstrend B., Lempel Dzh. Shkoly strategiy: strategicheskoe safari: ekskursiya po debryam strategiy menedzhmenta [Schools of Strategies: Strategic Safari: Excursion about Management Strategies], translated from English by D. Raevskaya, L. Tsaruk; edited by Yu. Kapturevskiy. Saint Petersburg, Piter, 2000. (In Russ.).

12. Nikishina O. B., Chikisheva O. A. Stanovlenie kontseptsii strategicheskogo menedzhmenta [Developing Concept of Strategic Management]. Trudy Bratskogo gosudarstvennogo universiteta. Seriya: Ekonomika i upravlenie [Works of the Bratsk State University. Series: Economics and Management], 2020, Vol. 1, pp. 69–74. (In Russ.).

13. Rodin D. A., Gotsko T. V. Strategiya razvitiya firm v Rossii v usloviyakh tsifrovoy ekonomiki [Strategy of Company Development in Russia in Conditions of Digital Economy]. Vestnik gosudarstvennogo sotsialno-gumanitarnogo universiteta [Bulletin of the State Social and humanitarian University], 2025, No. 2 (58), pp. 83–88. (In Russ.).

14. Romanova O. A. Sovremennye podkhody k formirovaniyu strategii razvitiya predpriyatiya i metody otsenki ikh ekonomicheskoy effektivnosti [Current Approaches to Elaborating Strategy of Enterprise and Methods of Estimating their Economic Efficiency]. Molodoy uchenyy [Young Scientist], 2025, No. 8 (559), pp. 52–55. (In Russ.).

15. Strategiya 2025: na poroge bolshikh peremen [Strategy 2025: on Threshold of Big Changes]. Moscow, Analiticheskiy departament ATON, 2024. (In Russ.). Available at: https://www.aton.ru/upload/research/Strategy_2025.pdf

16. Hassi D. Strategiya i planirovanie [Strategy and Planning], translated from English by L. A. Trofimova. Saint Petersburg, Piter, 2001.

17. Ansoff H. I. Strategic Management. Palgrave Macmillan, 2007.

18. Ansoff H. I. The New Corporate Strategy. Revised edition. Wiley, 2007.

19. Kabdulsharipova А. М. The Choice of the Enterprise Development Strategy in the Context of the Economic Crisis. Bulletin of the Karaganda University. Economy Series , 2018, No. 3, pp. 79–87.

20. Meyer K. E., Fang T., Panibratov A., Peng M. W., Gaur A. International Business under Sanctions. Journal of World Business , 2023, No. 58 (4), pp. 101426.

21. Mintzberg H., Lampel J. B., Quinn J. B., Ghoshal S. The Strategy Process. 4th edition. Prentice Hall, 2002.

22. Nikiporets-Takigawa G., Kolpakov N. Socio-Political Challenges for Russian Business Development at the Current Stage of Russia-Western Relationship. PolitBook, 2019, No. 1, pp. 78–88.

23. Porter M. E. Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press, 1998.

24. Stepien B., Weber P. M. Passive, Aggressive or Creative? Adjustment Strategies of Companies Affected by Sanctions. International Business in a VUCA World: The Changing Role of States and Firms . Emerald Publishing, 2019, pp. 131–156.