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METHODOLOGY OF QUANTITATIVE ESTIMATION OF THE ORGANIZATION MISSION STATEMENT

https://doi.org/10.21686/2413-2829-2017-5-119-125

Abstract

The article provides the author’s research approach, which orients to the audience whose thinking processes are shaped in the midst of resolving everyday technical tasks. The author puts forward an algorithm of quantitative estimation of the company mission statement accompanied by visualization of the result through a petalled diagram. This approach provides higher interest of learners in studying outcomes, as it coincides with the usual way of thinking processes. The article presents parameters of the company mission statement and the procedure of their conversion to quantitative figures. This methodology can build a foundation for comparing, analysis and estimation of the company standing in market and prospects of its development.

About the Author

Anatoly V. Kolesnikov
Plekhanov Russian University of Economics.
Russian Federation

PhD, Assistant Professor of the Department for Organizational and Managerial Innovation.

36 Stremyanny Lane, Moscow, 117997.



References

1. Blank S., Dorf B. Startap: Nastol'naya kniga osnovatelya [Start-up: Founder Guide Book], translated from English. Moscow, Al'pina Pablisher, 2013. (In Russ.).

2. Druker P. F. Zadachi menedzhmenta v 21 veke [Management Tasks in the 21st Century], translated from English. Moscow, Vil'yams, 2004. (In Russ.).

3. Kolesnikov A. V. Osobennosti vliyaniya korporativnoy kul'tury na strukturu organizatsii [Specific Impact of Corporate Culture on Organization Structure]. Vestnik Rossiyskogo ekonomicheskogo universiteta imeni G. V. Plekhanova [Vestnik of the Plekhanov Russian University of Economics], 2017, No. 2 (92), pp. 104–109. (In Russ.).

4. Makhnovskaya E. E. Upravlenie vnutrennimi izmeneniyami diversifitsirovannoy kompanii v usloviyakh ekonomicheskoy nestabil'nosti [Managing the Internal Changes in a Diversified Company in Conditions of Economic Instability]. Vestnik Rossiyskogo ekonomicheskogo universiteta imeni G. V. Plekhanova [Vestnik of the Plekhanov Russian University of Economics], 2017, No. 2 (92), pp. 117–125. (In Russ.).

5. Musatova Zh. B. Vliyanie marketingovoy strategii na effektivnost' i pribyl'nost' kompanii [The Impact of Marketing Strategy on Company Efficiency and Profitability]. Vestnik Rossiyskogo ekonomicheskogo universiteta imeni G. V. Plekhanova [Vestnik of the Plekhanov Russian University of Economics], 2015, No. 1 (79), pp. 106–116. (In Russ.).

6. Petrova L. P., Finogenova Yu. Yu. Upravlenie biznes-strategiey kompanii [Management of Business Strategy Companies]. Vestnik Rossiyskogo ekonomicheskogo universiteta imeni G. V. Plekhanova [Vestnik of the Plekhanov Russian University of Economics], 2016, No. 1 (85), pp. 95–100. (In Russ.).


Review

For citations:


Kolesnikov A.V. METHODOLOGY OF QUANTITATIVE ESTIMATION OF THE ORGANIZATION MISSION STATEMENT. Vestnik of the Plekhanov Russian University of Economics. 2017;(5):119-125. (In Russ.) https://doi.org/10.21686/2413-2829-2017-5-119-125

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ISSN 2413-2829 (Print)
ISSN 2587-9251 (Online)