MONITORING RETAIL PRICES IN CONDITIONS OF BUYING ACTIVITY DECLINE
https://doi.org/10.21686/2413-2829-2015-4-50-62
Abstract
The article presents methodological approach to choosing product range groups and product brands. Monitoring of prices for some of them in times of economic recession defined by specific conditions of market situation could help to solve three-aspect problem: to motivate trade enterprises to invest in prices, to support the level and structure of consumption of the population in Russia and to foster support for Russian manufacturers, whose goods by correlation between quality and price can meet expectations of buyers sensitive to price level. It was shown that the basis for choosing product brands for price monitoring must be the research information about consumer preferences.
About the Authors
Irina I. Skorobogatykh
Plekhanov Russian University of Economic
Russian Federation
Russian Federation
Doctor of Economic, Professor, Head of the Department for Marketing of the PRUE
36 Stremyanny Lane, Moscow, 117997, Russian Federation
Tatyana N. Paramonova
Plekhanov Russian University of Economic
Russian Federation
Russian Federation
Doctor of Economic, Professor, Head of the Department for Technology and Sales Management of the PRUE
36 Stremyanny Lane, Moscow, 117997, Russian Federation
Ibrahim A. Ramazanov
Plekhanov Russian University of Economic
Russian Federation
Russian Federation
Doctor of Economic, Associate Professor, Professor of the Department for Technology and Sales Management of the PRUE
36 Stremyanny Lane, Moscow, 117997, Russian Federation
Tatyana I. Uryasyeva
Plekhanov Russian University of Economic
Russian Federation
Russian Federation
PhD, Associate Professor, Assistant Professor of the Department for Technology and Sales Management of the PRUE
36 Stremyanny Lane, Moscow, 117997, Russian Federation
Irina N. Popova
Plekhanov Russian University of Economic
Russian Federation
Russian Federation
Senior Lecturer of the Department for Technology and Sales Management of the PRUE
36 Stremyanny Lane, Moscow, 117997, Russian Federation
References
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3. Skorobogatykh I. I. Evolyutsiya marketinga v mire i v Rossii: k 25-letiyu kafedry marketinga REU im. G. V. Plekhanova [Evolution of Marketing in the World and in Russia: 25-th Anniversary of the Department of Marketing in the Plekhanov Russian University of Economics]. Vestnik Rossiyskogo ekonomicheskogo universiteta imeni G. V. Plekhanova [Vestnik of the Plekhanov Russian University of Economics], 2014, No. 9 (75), pp. 97–113. (In Russ.).
Review
For citations:
Skorobogatykh I.I., Paramonova T.N., Ramazanov I.A., Uryasyeva T.I., Popova I.N. MONITORING RETAIL PRICES IN CONDITIONS OF BUYING ACTIVITY DECLINE. Vestnik of the Plekhanov Russian University of Economics. 2015;(4):50-62. (In Russ.) https://doi.org/10.21686/2413-2829-2015-4-50-62
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