Trade Service Transformation in Digital Economy
https://doi.org/10.21686/2413-2829-2019-4-156-163
Abstract
Functioning of today's trade organization of wholesale and retail sectors has changed seriously. External trends are connected with the development of information technologies that envisages the necessity to use different innovation tools in business entities' work. The requirements to normative and legal base regulating the relations between participants of circulation sphere take into account the market dynamics and technology development and instruct trade enterprises to use in certain cases information systems and advanced digital means to conduct some operations in delivering goods to the customer. At the same time the introduction of digital products in practical work can promote rising of economic and social efficiency of trade enterprises, optimization of business-processes in industry organization and quality modification of trade services. The authors show that realization of all participants' interests in the chain 'trade organization - end-user' is possible in case of translation and introduction in business practice of trade structures innovations based on digital solutions.
About the Authors
A. O. Zvereva
Plekhanov Russian University of Economics
Russian Federation
Russian Federation
Anna O. Zvereva - PhD, Assistant Professor, Assistant Professor of the Department for Trade Policy of the PRUE.
36 Stremyanny Lane,Moscow, 117997
E. Yu. Deputatova
Plekhanov Russian University of Economics
Russian Federation
Russian Federation
Elena Yu. Deputatova - PhD, Assistant Professor of the Department for Trade Policy of the PRUE.
36 Stremyanny Lane, Moscow, 117997
References
1. Aleksina S. B. Sovershenstvovanie sistemy upravleniya kanalami distribyutsii tovarov v usloviyakh tsifrovoy ekonomiki [Improving the Management of Distribution Channels in the Digital Economy]. Ekonomika i predprinimatelstvo [Economy and Entrepreneurship], 2017, No. 11 (88), pp. 768-771. (In Russ.).
2. Delovoy klimat v optovoy torgovle v IV kvartale 2018 goda [Business Climate in Wholesale Trade in Q4 2018] [E-resource]. Moscow, NIU VSHE, 2018. (In Russ.). Available at: https://issek.hse.ru/news/256531727.html (Accessed 27.03.2019).
3. Delovoy klimat v roznichnoy torgovle v IV kvartale 2018 goda [Business Climate in Retail in Q4 2018] [E-resource]. Moscow, NIU VSHE, 2018. (In Russ.). Available at: https:// issek.hse.ru/news/235528392.html (Accessed 15.02.2019).
4. Deputatova E. Yu., Ilyashenko S. B. Vozmozhnosti ispolzovaniya malymi predpriyatiyami kontseptsiy marketinga i internet-tekhnologiy [Opportunities for Small Businesses to Use the Concepts of Marketing and Internet Technologies]. Ekonomika i predprinimatelstvo [Economy and Entrepreneurship], 2017, No. 4-1 (81), pp. 450-452. (In Russ.).
5. Zvereva A. O., Leonova Yu. G. Omnikanalnye prodazhi v roznichnoy torgovle [OmniChannel Retail Sales]. Ekonomika i predprinimatelstvo [Economy and Entrepreneurship], 2016, No. 6 (71), pp. 324-327. (In Russ.).
6. Ivanov G. G., Kryshtalev V. K. Formaty roznichnykh torgovykh predpriyatiy v ekonomike Rossii [Formats of Retail Trade Enterprises in the Russian Economy]. Vestnik ekonomicheskoy integratsii [Bulletin of Economic Integration], 2012, No. 6, pp. 43-50. (In Russ.).
7. Leonova Yu. G., Yazykov D. A. Osobennosti organizatsii dostavki tovarov v kommercheskoy deyatelnosti torgovykh predpriyatiy [Features of the Organization of the Delivery of Goods in Commercial Activities of Trade Enterprises]. Rossiyskiy ekonomicheskiy internet-zhurnal [Russian Economic Internet Magazine], 2018, No. 2, pp. 47. (In Russ.).
8. Shafiev R. M., Golubtsova E. V., Maksimov D. A. Normativno-pravovoe regulirovanie markirovki tovarov i obshchiy rynok EAES [Legal Regulation of Product Labeling and the Common Market of the EAEU]. Yuridicheskaya mysl [Legal Thought], 2018, No. 2 (106), pp. 7477. (In Russ.).
Review
For citations:
Zvereva A.O., Deputatova E.Yu. Trade Service Transformation in Digital Economy. Vestnik of the Plekhanov Russian University of Economics. 2019;(4):156-163. (In Russ.) https://doi.org/10.21686/2413-2829-2019-4-156-163
Views:
1155
Email this article 