Building Brand Platform for the Company in Horeca Sphere (Methodology, Research, Result) | Shchepetova | Vestnik of the Plekhanov Russian University of Economics

Vestnik of the Plekhanov Russian University of Economics

ISSN 2413-2829 (Print)
ISSN 2587-9251 (Online)

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Shchepetova I.V. Building Brand Platform for the Company in Horeca Sphere (Methodology, Research, Result). Vestnik of the Plekhanov Russian University of Economics. 2023;20(1):211-226. (In Russ.) https://doi.org/10.21686/2413-2829-2023-1-211-226

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ISSN 2413-2829 (Print)
ISSN 2587-9251 (Online)

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About the Author

I. V. Shchepetova
Plekhanov Russian University of Economics
Russian Federation

Inna V. Shchepetova Managing Partner of the Agency Marketing story, Candidate for PhD Degree of the Department for Marketing

36 Stremyanny Lane, Moscow, 117997

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