Cross-Methodological Approach to Realization of Marketing Analytical Function | Beloborodova | Vestnik of the Plekhanov Russian University of Economics

Vestnik of the Plekhanov Russian University of Economics

ISSN 2413-2829 (Print)
ISSN 2587-9251 (Online)

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Beloborodova A.L., Kalenskaya N.V. Cross-Methodological Approach to Realization of Marketing Analytical Function. Vestnik of the Plekhanov Russian University of Economics. 2024;(2):235-242. (In Russ.) https://doi.org/10.21686/2413-2829-2024-2-235-242

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ISSN 2413-2829 (Print)
ISSN 2587-9251 (Online)

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About the Authors

A. L. Beloborodova
Kazan (Volga region) Federal University
Russian Federation

Anastasiia L. Beloborodova, PhD, Associate Professor of the Department of Marketing of the Institute of Management, Economics and Finance

18 Kremlevskaya Str., Kazan, Republic of Tatarstan, 360030

N. V. Kalenskaya
Kazan (Volga region) Federal University
Russian Federation

Natalya V. Kalenskaya, Doctor of Economics, Professor of the Department of Marketing of the Institute of Management, Economics and Finance

18 Kremlevskaya Str., Kazan, Republic of Tatarstan, 360030

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