Requirements imposed by the Higher Accreditation Commission and the scientific community to candidate and to doctoral theses, steadily rise. Unfortunately, a considerable part of theses partially or completely don't answer these requirements, and quality of dissertations grows not so quickly as their quantity. This article represents an attempt of generalization of the typical mistakes made when writing a thesis, and is based on the long-term personal experience of the author including membership in three dissertation councils, the scientific management of graduate students and doctoral candidates. System and method are the main guides of science, therefore the special attention is paid to such methodologically important issues as system creation of the thesis, its compliance to the passport of specialty, creation of a tree of the purposes and a categorial tree. In detail the methodological principles of the formulation of a subject and object of research are considered. The interrelation and interdependance of scientific novelty, the statements submitted for defence and results of scientific research are shown. In this article abstracts of theses are cited, but their authors aren't specified for ethical reasons. At the same time existence of noted shortcomings doesn't belittle theoretical advantages of the done scientific work.

The article considers one of the most topical lines in military-patriotic education of young people which is characterized as work opposing students' recruiting to terroristic organizations. Special attention is paid to shaping a patriotic feeling as a basic unifying national idea, which counteracts students' recruiting to terrorists. The author shows the reasons for and conditions of possible successful enlisting of students to terroristic structures. He identifies the place and role of state and society, value and outlook standards and content of education programs, education and information technologies in confrontation with recruiting terrorists. Measures aimed at effective counteraction against recruiting campaign in students' masses were formulated.

The article deals with acute issues of the present day Russian higher education, which are connected with the necessity to raise its quality and its competitiveness on the global market of education. The authors put forward new approaches to the development of educational programs for bachelors in conditions of cost optimization at the Russian Plekhanov University of Economics. A standard structure for the educational program for bachelors was presented and key features of its implementation were described, such as the use of module principle, basic subjects equal in labour-intensity, including adaptive subjects for learners with limited health possibilities and disability, broad introduction of electronic and project studying.

The article puts forward the principle directions of work aimed at improving the research potential of research and pedagogical staff. One suggestion is to train researchers/research advisors from assistant professors and senior lecturers who possess necessary skills and competences. Special attention is paid to the development of innovation commercialization system in education, to economics and management. Expected quantitative and qualitative figures were prepared for each line of developing research potential of the university. These measures could promote the involvement of research and pedagogical staff in research work which is the most important characteristic of the academic environment.

The article considers modeling as an important tool of managing finance flows, which provides an opportunity to raise efficiency of holding companies' efficiency. Allotted factor models could be interesting for owners and managers for managerial decision-making. The authors propose methodology to analyze finance flows of industrial holding company, which consists of six stages. Depending on the field of work and the current standing enterprises should use their own system of indicators. Special attention is paid to such an approach as calculation of finance indexes which are classified according to goals of finance flows modeling.

The article discusses ways of raising efficiency of the taxation mechanism through searching for variants of effective tax regulation. It is well-known that tax policy is an integral part of economic policy of any country. Increasing role of taxes in today's society, importance of developing and efficient functioning of the taxation system as a principal element of market economy stipulate the important role of taxation policy of state. The author diagnoses functions of the taxation mechanism of Pridnestrovya, studies new tools capable of influencing the dynamics of tax entering with full use of the existing potential of enterprises and organizations.

On the basis of economic analysis the author showed competitive struggle for the leading positions in the world rating of producers of investment gold coins. Interrelation between the volume of coins issue in conditions of economic crisis and investment, marketing, innovation decisions affecting their demand and supply was disclosed. The development of the situation on the market of investment gold coins was projected. The author points out to the constant increase in the role of investment in gold coins and its future prospects. She developed a methodological approach to the analysis of investment by countries, conducted their comparative analysis in respect to investment in Russia and showed the influence of the most important political and economic events in the world.

The main function of innovation system at the modernization stage is founding conditions for economic growth on the basis of fast development of own and imported overseas technologies. In this connection the article shows that the announced policy of import-substitution requires a whole set of adequate conditions in the field of finance, scientific and personnel support and availability of free industrial capacities. With regard to the real situation meeting the requirements of import-substitution policy in the short term is very difficult. As for long-term prospects, success depends (based on the experience of fast developing economies) on deepening cooperation with world research-technological and industrial complexes. Based on the analysis the authors formulated a number of steps which could provide the effective import of technologies.

The article on the basis of the equation of thermal balance provides analysis of the theoretical research dealing with the impact of cooking caldron loading on technical-economic indicators of caldrons of different capacity. It was shown that the bigger capacity the caldron has, the higher efficiency factor and the lower specific expenditure of electricity per unit of output it has. However, with lower loading of the cooking caldron power efficiency of thermal treatment in the caldron drops significantly. Thus it is more profitable to install at enterprises caldrons of bigger capacity. At the same time loading should be no less than 60% of the nominal value.

The article describes the key strategic lines in the development of the biggest Russian mining and chemical holding companies. The author explains the necessity to strengthen positions of Russian mining and chemical companies on global markets. It is shown that current changes on world and national commodity markets, main trends of present development of industry and world economy in general, such as globalization, consolidation of industries, extension and integration of enterprises, intensification of competition create unprecedented challenges and opportunities of developing industrial sector, in particular mining and chemical complex. New situation in economy causes the necessity to find and ground new variants of strategic competitive behaviour, as well as strategic planning of competitive advantages for their development and retaining. The author analyzes advantages of Russian mining and chemical companies, which can ensure success for Russian producers.

The article analyzes finance policy of the biggest oil and gas companies of the Russian Federation in the aspect of ensuring their finance security and improving profitability. Against the background of total control policy, cost cutting and maximum growth in production volumes in this industry financial achievements of companies are different. In these conditions the question becomes acute concerning the ability of these companies to fulfill their obligations which are not connected with production work, first of all to finance ecological projects. The author analyzes the most important finance factors by two groups of indicators: structure of capital and profitability and the results showed that hard economic situation affects the financial standing of companies in a different way, which implies the effect on ecological obligations.

The article puts forward new approaches to designing the system of shaping and developing engineering personnel in organizations of electric power engineering, which take into account certain specific features of developing labour in today's organizations. The author presents key principles of building systems of corporate training aiming at improving the quality and competitiveness of engineering personnel, the use of innovation technologies, forms and methods of corporate training. Suggestions for designing the mechanism of developing engineering personnel of organizations of electric power engineering through setting-up centers of assessing employees' competitiveness were given.

To measure the efficiency of graph solutions and competitive advantages of visual communications it is expedient to use science-metric methods, including those which measure trace characteristics of respondents (Trace Analysis). Methods of measurements should be formalized to reach necessary validity. This method researching efficiency of visual solutions of the graph logotype at the Russian Plekhanov University of Economics in comparison with logotypes of competing universities is Eye Tracking, which provides objective data concerning where and how often respondents look.

The article provides the forecast for dynamics of paradigmal development of marketing. The most realistic is a scenario of partners' relations of dominating producer and supplier of trade offer over their buyer/customer leaving marketing paradigm in order to enhance, reform innovatively and adapt in accordance with the shift of technological mode and customer/buyer psychology. While studying the cyclic nature of marketing paradigms the author comes to the conclusion that they represent the dynamic cyclic model 'Wheel of Marketing Paradigms'. All stages of paradigmal cycle, including their modifications are present in target segments of the market simultaneously at the expense of customer loyalty train, which possesses a clear situational character. This fact stipulates a migration nature of target customer segments within the frames of the total volume of customer/buyer audience.

The article puts forward a technical solution to the acute problem of controlling and regulating economic indicators in finance and economic activity of companies through information systems. It shows mechanisms of information processing integration and stages of building the integrated information and analytical system on the basis of which indicators of finance and economic activity at the enterprise were analyzed. The system includes sub-systems of structural and parametric modeling, calculation of figures in the program code developed in MS Excel and Visual Basic for Application and loading of data in the imitational system AnyLogic. The system of supporting decision-making is universal, as it could be introduced in any company.

The article deals with general methodology and architecture of the hybrid models system of projecting economic figures and its implementation in the form of the integrated information system illustrated by figures in the sphere of research and innovation in Russian economy. The author describes the sub-system of distributed neuro-network models designed in Python with the help of web-framework Django. The stages in the process of figure projection in the hybrid model were demonstrated. Functional structure of hybrid models underlain by software modules was presented. Such system allows us not only to increase accuracy and quality of projections but to use them in management contour for reaching target indicators.

Market reforms in conditions of tough competition results in insolvency of some business entities or their temporary inability to pay. The article investigates the notion of managing insolvent enterprises which is illustrated by experience of Austrian commercial organizations. Factors affecting the efficiency of the process are shown. The author identifies features of bankruptcy, analyzes preventive measures and situations of non-court settlement of crisis situations at the enterprise, describes initiation of the case and shows principle types of insolvency procedures. Categories of insolvency and over-indebtedness are identified which can give grounds for initiation of proceedings for bankruptcy.

The article shows world trends in the development of fuel and power complex. The author identifies the directions of the world fuel and power complex transition to a new technological mode in conditions of global economy. He demonstrates factors, which determine the growing role of gas in the world power balance. Firstly, among fossil power resources natural gas is the cleanest ecologically. Secondly, technologies of gas liquefaction and transportation enhance flexibility of the market. Thirdly, 'shale revolution' which took place in the US stimulated other countries to search for and develop similar resources. Fourthly, rising global consumption of power resources boosts volumes of gas consumption, even if we ignore the fact that gas is forcing out oil and coal in the world power balance. Key trends determining the development of gas market in general were identified.

The article deals with problems of developing high-quality kvass with considerable customer demand. It investigates directions of developing kvass production from the point of view of fast growing food industry: the development of new kvass technologies at the expense of raw material and technological resources, methods of assessment and identification of kvass and new schemes of quality control. The authors point out to the impact of customer demand on innovation development. The method of extending the function of quality QFD to develop new kvass technology advanced by the authors will allow to identify the most important parameters affecting kvass quality.

The article shows the essence, content, art and aesthetic aspects of Russian poster art of the War period in connection with presence and nature of archetypes in them. A brief review of history of archetype arising and introduction of the theory of collective unconscious was given. The author describes the sources that generate such ideas, which was illustrated by Russian posters, ways of their conscious, intuitive or occasional arising in creation of man. A conclusion was made that the content of hidden layers in any work of art implies its significance and durability in history of art and national memory of mankind.