Digital technologies foster intensification of transformation processes on insurance market. Insurance market development depends on efficient introduction of digital insurance technologies, which give an opportunity to compete with global innovation technologies providing information security on global space. The article studies acute issues of insurance market development in conditions of digital technologies. On the basis of digital insurance analysis the article shows importance of further introduction of digital technologies into insurance industry in order to raise quality of insured’ protection and to develop insurance business in digital economy. The authors came to the conclusion that digital insurance is a result of the stable and effective development of finance market. Factors influencing insurance market development were identified, the impact of COVID-19 epidemic on insurance industry was demonstrated and acute types of insurance in these conditions were studied. The role of finance theory and insurance education in insurance market transformation was described as well as the necessity of system upgrading of education technologies.

Today’s universities’ need to adapt to transformation processes is formed by such phenomena as digitalization and globalization of economy, fast growth in competition in the field of education services, the development of innovation technologies and communication means. Being the foundation of human capital development for all industries of economy the education environment today should meet the acute requirements of labour market in highly qualified workers, foster establishment of strong links with national and international academic communities and successful positioning in global education and professional business-space. Taking into account the UN initiative ‘Principles of Responsible Managerial Education’ (2007), which is considered as an approach to promotion of principles of sustainable development in universities implementing education programs of managerial profile, the university becomes a key element in shaping a new education eco-system. It defined the aim of the present research, which includes analysis of the key trends in the development of today’s system of managerial personnel training and factors that stipulated them on global and national level. On the basis of 25-years’ experience of the chair ‘Management of Capital Group Projects and Programs’ of the Russian Plekhanov University of Economics the authors studied the key stages of transformation processes of developing the system of higher education in Russia in post-soviet period. In conclusion they formulated new characteristics of the model of responsible managerial education being shaped.

The article deals with specific features of market infrastructure development inRussiafor the last five years, including credit and insurance organizations, investment and non-governmental pension funds and retail trade. Market infrastructure formed inRussiain general can provide civilized servicing of market relations, however, the level of development of intermediate institutions is different. The operation of finance and trade intermediaries in today’sRussiais affected both by negative and positive internal and external factors. The most serious impact in the current situation is exerted by COVID-19 pandemic and the slump in global economy caused by it. Intensification of pro-inflation factors forms certain threats for the development of Russian finance market, therefore, it is important to take timely steps aimed at cutting overdue debts of the population and preventing the mortgage bubble forming. The article shows new trends in the development of market infrastructure institutions. By analyzing dynamics of their development it became clear that spreading of corona-virus infection deteriorated figures of their operation, however the accumulated previously safety factor gave them an opportunity to restore their market share and possibilities for further growth. Steps taken by the Bank of Russia and the Government of theRussian Federationaimed at overcoming the adverse consequences of the pandemic and shaping civilized relations on finance and commodity markets provide positive results. It is necessary to strengthen incentives for promising lines in the market infrastructure development, including introduction of digital technologies, extension of on-line trade, which could give certain advantages in the process of economy restoration. Findings of the research can be used by bodies of state power in the process of working-out strategy of developing institutions of market infrastructure and upgrading regulatory tools.

The article analyzes the changes that the Eurasian transit is undergoing in connection with the consequences of the global COVID-19 pandemic. The authors consider the development of transport communications and the expansion of international transport corridors as a strategically important part of the national Russian economy, which has recently been rapidly gaining momentum, largely due to the pandemic. The demand for Eurasian land routes has increased even more due to the force majeure blocking of theSuez Canalin the spring of 2021. The content analysis of databases, regulatory documents, strategies, expert assessments and up-to-date statistics on the Eurasian cargo container transit was carried out. The latest trends related to the introduction of quarantine restrictions and the potential of countries to adapt to new realities are investigated. The connection between internal processes in the EAEU countries and the growth of container transit through the Russian territory is revealed. The authors identified the reasons for the significant loss in 2020.Kazakhstan's transit competitiveness and shows how the internal political crisis inBelaruscloses its routes for transshipment of goods toEurope. The main priorities in the development of the national transport interests of theRussian Federationhave been formed.

The article studies the situation in the education system ofRussiaand lines of upgrading this system in view of country economy rising to a new stage of development, i.e. digitalization of all economic processes. As information technologies grow, unskilled labour becomes a thing of the past and is being replaced by intellectual labour. A lot of specialties that can be replaced by workers using digital technologies are neglected by labour market. The key goal of higher school today is to develop concepts of new specialties, which in its turn requires designing of new programs of teaching, competences, curriculums, etc. Upgrading the education system should be carried out on the basis of all positive achievements of the past. The authors present statistic measurement of education processes and identify stages of transformations and reforms of the education system. Education is a part of our life, which in the future can prove, whether our society will be prosperous and life standard of people will change.

The topic of making investment and choosing the most effective trends of investing money is becoming more acute for today’s organizations due to numerous crisis economic events and accompanying difficulties with capital reproduction. In researching options of investment special attention is paid to strategic aspects of alternative financial and technological opportunities of putting in resources and forecasting the horizon of recovery of the investment. Apart from this, the research interest is aroused by the impact of basic lines of enterprises’ investment on the level of their economic results together with trends of providing long-term sustainable development. The authors analyzed cases of the biggest Russian industrial organizations, identified correlation between investment flows within the frames of the organization and the effect of investment on the basis of consolidated accounting of these companies. The article analyzes some investment projects of the NMLK Group and the PAO Sibur, for instance, introduction of innovation model of making forecast concerning breaking-down of critical equipment and the system of corporate social responsibility. The authors made recommendations on prioritization of aspects of socially important trends of investment for today’s big companies, which could lead to raising efficiency of organizations’ work and thus to principles of sustainable development

The subject of the research presented by the article is opportunities and threats for the organization, which are carried by digital era. The author provides characteristic of the three industrial revolutions that already took place and describes prospects of the fourth one that we witness right now. Its foundation is formed by interaction of industrial and digital technologies and its precondition is mass spread of the Internet. The article gives a list of key technologies, whose combination could seriously raise the efficiency of organization work. It includes the Internet of things, mobile devices and applications, cloud calculations, cyber-physical systems, analysis of big data and new industrial technologies. The author divides digital opportunities into 4 groups: industrial, market, logistic and organizational-managerial. It is also underlined that besides vast opportunities digitalization implies threats: socialeconomic, technological, ecological and informational. Principle problems, which hinder home organizations to integrate into digital economy, were studied. At the same time the level of using new technologies by Russian enterprises and index of business digitalization were analyzed. In conclusion the author substantiates the necessity to introduce digital technologies to ensure competitiveness of companies in new economy.

In specialized literature different trends of economic research and theories formed within the frames of these trends would compete and sometimes even eliminate each other. In reality they supplement each other by providing an opportunity to understand the behavior of the object or the process. Different approaches in proposed theories help us analyze deeply and comprehensively the object or the process, which is usually impossible within the frames of one theoretical concept. The article studies economic character of business-ecosystems on the basis of methodological instruments of the theory of market controversy. Business-ecosystems represent inter-sectoral structures, which from time to time cross market borders, but at the same time behavior of structural elements or participants of the business-ecosystem follow certain economic rules that cannot be explained by instruments of other theoretical provisions. The structure of business-ecosystem depends on numerous factors: the choice between narrow specialization and diversification; the use of R&D and innovation to attain the set goals; barriers at the entrance and exit of the business-ecosystem. Versatile consideration of the business-ecosystem is an important problem as it allows us to identify different characteristics typical of such structures.

Processes of information and communication technologies, which lately have been developing very fast resulted in creation of analytical systems of management and production based on technologies of artificial intellect and neuronet. The authors analyzed the latest trends in the field, provided examples of working-out technologies and products based on these achievements, which caused considerable improvement of people quality of life. Apart from that the article shows changes in economy connected with pandemic after-effects and key trends of developing digital economy in post-pandemic situation. The article studies interpretations of the term ‘digital economy’ that are used in academic literature and puts forward the definition, which explains the term in the most comprehensive way. Serious attention is paid to the latest trends in the development of machine learning, artificial intellect and neuronet. The applications of neuronet in different field of human activity have been investigated, including academic knowledge and economic analysis.

The efficiency of state governance can be attained only on the basis of developing new systems of informational-analytical support, through which it could be possible to reach completeness and accuracy of information and to make and implement managerial decisions at all level of state power. The article studies mechanism of informational-analytical support of forecasting social and economic development of the city of Sevastopol’. On the basis of empiric research methods and approaches to forecasting social and economic development of Sevastopol’ were identified and a medium-term forecast of social parameters was made. The authors presented the forecast of the index of gross regional product on the basis of correlation – regressive analysis. To forecast social and economic development of Sevastopol’ the following factors were used: the number and structure of labour at the age of 15 +; dynamics of work volume carried out in ‘Construction’; index of investment into fixed capital. This approach can be useful for bodies of state power and introduction of the forecasting model can help settle problems dealing with optimizing state and managerial decision-making on the regional level.

The article analyses global experience dealing with attaining competitiveness of companies of small and medium business, studies forms, methods, specific features, goals of the new stage of shaping demand and supply on the basis of achievements of the 4th industrial revolution. The author highlights the role and place of certain countries in the development of global competition through figures of economic growth, export of goods and services and proportion of the population. The forecast of global economy growth rate in the post-pandemic period is important for researching changes in the global economy structure and trends of the global competition development. Characteristic features and indications of the new stage of the industrial revolution were analyzed as they have serious impact on small business by providing opportunities for fast growth in competitiveness. The author distinguishes different groups of risks typical of the 4th industrial revolution, which could influence seriously small entrepreneurship in the world. The impact of external global factors on shaping entrepreneurial psychology and behavior was revealed, as well as on forms and methods of managing small and medium business by integrated criteria approach. The role of state regulation in global competition and its influence on small business segment were investigated. Special attention was paid to state regulation and measures of supporting small and medium business in China. Information about finance and credit tools for supporting small and medium business in different countries was analyzed. Concrete recommendations were given dealing with best world practices of using achievements of the 4th industrial revolution in operation of companies of small and medium business and with infrastructure development, which could solve problems of capital raising. The problem was researched in view of goals set within the frames of national projects, including labour productivity and business profitability increase. The situation in the field of finance support of small entrepreneurship was studied in connection with pandemic conditions within the frames of effective infrastructure, new programs and accumulated experience. For comparison information about Russia and the US was used.

The article studies problems and prospects of managerial decisions dealing with the process of import-substitution of certain products and puts forward the method of raising its efficiency. This research is based on costs – output tables, as a result of which a special algorithm is designed to estimate the efficiency and accompanying effects for different lines of import-substitution. The authors analyze in what way the process of import-substitution can affect the output of certain industries (both inside the country and for other countries) and how it can change import and export by each industry of each country. By using this algorithm two tests were carried out based on computer modeling, where a proportion of import in a chosen industry of the country was replaced by home production, at first for one type of products and then for another. Results of these tests show a number of predicted values of macro-economic indices as a result of import-substitution of one or another product, whose analysis helps identify the best variant of importing such product, which should be substituted by home produce in order to reach the set criterion of efficiency. The designed algorithm can be used as a support system for decision-making in importsubstitution policy.

The article studies the work of Russian air-lines in the current situation of unstable market of air-transportation. The public company ‘Aeroflot’, the industry leader acts as an object of the research. Topicality of the subject is explained by strategic importance of the company development in Russia, as the growth in air-transportation acts as a great stimulus for the Russian economy development. The authors analyzed finance figures of air-lines that show efficiency of their work and came to the conclusion about key reasons of their fluctuations in today’s conditions. On the basis of comparative analysis they identified the air-line, which managed to retain certain finance stability. The article also studies current trends of air-transportation market and on their foundation worked out recommendations by vectors of air-lines’ development. The algorithm of drawing respective conclusions about airlines’ stability and their efficiency was shown by factor analysis of finance figures. Calculations made by the authors according to the proposed methodology of economic analysis are logically substantiated. In article preparation the authors used normative documents, present day literature sources dealing with the subject of the research, articles of academic journals and annual accounting reports of companies. Analysis methodology provided in the article could allow experts to improve the quality of analytical work in the field of economic analysis of air-lines’ operation and optimization of principle figures of their economic functioning.

The article deals with tools of introducing strategy of transformation at industrial enterprises and complexes in conditions of digitalization. It puts forward the author’s definition of the organizational-economic mechanism of conducting strategy of institutional transformations in industrial complex as a goal-oriented system of means, technologies, processes, resources and methodological tools that give an opportunity to carry out planned strategic changes and realize well-balanced managerial, functional, digital, innovation-technological, structural and other transformation of the enterprise to step-up its long-term competitiveness. The author substantiated the goal of development, principles of building, parameters of scientific-methodological and resource support, as well as other aspects of the mechanism of conducting strategy of transformations. Mechanism of algorithm self-diagnosing was designed, which helps control and analyze effectiveness of reforms, speed of transformation in comparison with average-market values, changes in the level of innovation activity and digitalization of the industrial complex, structure of personnel involvement in the process of strategic changes and dynamics of entropy in the enterprise economic system during the transition period. The article puts forward the system of industrial complex personnel involvement in the process of transformations and resistance smoothing, which can mobilize and use personnel of the enterprise to carry out reforms. The requirements to devising organizational-economic mechanism of conducting strategy of transformations were fixed, the most important of which is reliability, adaptability, integrity, efficiency and technologic character. Findings of the research can be used as scientific-methodological and managerial tools to carry out system transformation of industrial enterprises in conditions of digital economic.

Serious changes that took place lately in business environment form new challenges to processes of enterprise management. The article studies specific features of current management aiming at shaping and retaining competitive advantages of the organization. The author reviewed different approaches to the interpretation of the notions ‘competitive enterprise’ and ‘competitive advantages’. Processes of shaping competitive advantages on the basis of identifying strong and weak sides of the organization were discussed. The empiric base of the research was made by data of Rosstat, the Federal Customs Service, the Institute of Statistic Research and Economy of Knowledge of the Higher School of Economics and the company ‘Belgorod Plant RITM’. The competitive environment on market of seeding-machines was investigated. Special attention was paid to measures of state support to market of agricultural equipment. At the result of the research a conclusion was drawn that market of seeding-machines is fast growing with high competition. External and internal factors affecting the competitive potential of the enterprise were studied and specific features of enterprise management in conditions of competitive environment were systematized. It was shown that the company ‘Belgorod Plant RITM’ has a number of competitive advantages, among which the availability of own technological developments and no dependence on imported components. Recommendations were prepared aimed at improving competitiveness of the company ‘Belgorod Plant RITM’.

In the situation of digitalization of finance and economic processes to create and increase values and investment appeal corporations are obliged to acquire new sources of capital stock, to build up accumulations and keep them on the optimal level. Investment programs of electric power companies are personified know-how with simultaneous administrative control over prices for products put out by them. Each company continuously looks for sources of long-term investment by developing investment strategies appealing for investors, for the development of own business and tries to earn finance, social capital and reputation. Electric power companies usually have a big share of state ownership, which is controlled with difficulties, especially when horizontal transfers of this ownership go on. The goal of the article is to substantiate the model of technological price control of investment processes at electric power companies, which stipulates evaluation of capital structure and accumulation processes and investment practice of efficiency support, first of all for protection of their interests. For companies investment is a key driver of development, it gives an opportunity to extend business, enter new markets, modernize production and equipment and change ideology of personnel, therefore, companies always do their best to attract investors. The target model of exercising technological and price control of the investment program at electric power companies demonstrates the necessary conditions of balancing dynamic pricing for company products, its securities and management strategy with capital value and keeping it on the optimum level when evaluating investment project efficiency. In world practice there is a sufficient number of methods and algorithms to control investment programs and business, however finance environment, methods and criteria of evaluation evolve and tools of audit and analysis change.

E-mail marketing in line with context advertising, SMM, SEO-promotion and SERM are tools of digital communication. They provide shaping of stable long-term and regular communication (adjustment, support and retain) with potential and real customers (subscribers) of business, which explains topicality of the research subject. The use of digital information-communication technologies fosters customer base growth and building long-term relations with clients, which forms foundation for business extension and development. The article explains such notions as ‘E-mail marketing’, ‘eDM mail-outs’, ‘strategic approach’, ‘components of strategic approach’, systematizes types of mail-outs, describes specific features of content-plans of different types of mail-outs and gives practical recommendations for their use. Apart from that the author substantiates the idea that e-mail marketing is a promising and widely used trend in advertising and marketing, an effective tool of promotion in conditions of fast changing market environment and that it requires strategic approach to attain the set parameters of efficiency

On present day Russian retail trade market, which is an integral part of society, there are a lot of different companies. To continue their work companies shall analyze numerous finance figures that are closely connected with each other. Changes in one of them can cause changes in others, which shows the importance of choosing an adequate indicator that could foster higher efficiency of company’ work in general. The principle goal of the article is to show the essential finance indicators of retail companies, on whose foundation policy of efficient management is built. The author studies drag points that hinder more efficient development of the company in the field of retail trade, he also reveals the lines that can help companies improve their work. The biggest participants of retail market are analyzed, such companies as ‘Magnit’, ‘Detskiy Mir’, ‘M. Video’, ‘Lenta’. On the basis of open data of their accounting reports the article studies figures of their profitability, turnover, finance stability, average-weighted capital value, defines the effect of finance leverage and proposes lines in which companies can raise their efficiency by changing the current policy.

The article shows efficient ways of cutting the negative impact of transportation on the environment in metropolises as tools of passing-over to sustainable transportation system. The author identifies key ecological problems in metropolises – consequences of using transport, in particular, CO2 transport emissions are studied in view of their volumes and changes that took place during the last 5 years. It was revealed that all over the world transport damages the environment much more seriously than other industries. The author analyzed advanced methods of passing over from traditional to sustainable transport in different aspects (technical, infrastructural and cultural) in order to protect the environment in metropolises with due regard to economic interests. A lot of obstacles were found, such as time, mode of modern life in metropolises, inter-sectoral nature of transport, etc., which hinder the process of shaping sustainable transport systems in metropolises. As a result of the research the author confirms the necessity to work out a sustainable transport system, in spite of complexity of the process. Apart from that, three variants of shaping sustainable transport system were put forward: basic, standard and advanced.