Social investment means investment not only into market economy but in society development. Green color is often used to mark such investment. In social investing both the character of investment project and the method of attaining result are important, the latter does not imply only investment and project profitability. As a result social investment is characterized by lower profit-making capacity. It builds the economic foundation for relatively cheap transition of economy to a new material base in the field of advanced power engineering and in respect to the environment. Social investing is also characterized by morality, therefore it turns into a specific opposition to traditional market investing, which, in spite of low profit-making capacity of social investing, does not motivate saving owners to increase private consumption. The authors show that social investing can be used as a tool of political struggle in today’s world. Under the pretext of obligatory investing into attaining universal human goals industrialized countries try to retain their leading position in the world.

Digital technologies have drastically changed finance service market. A new step in Russian finance market development is connected with the project ‘Marketplace’. The article studies stages of this project development, identifies factors promoting its speedy development, among which the increase in demand for finance services, inflow of individuals’ funds to finance market and others. The authors describe advantages, drawbacks and risks that finance marketplaces represent for finance organizations and finance service consumers. On the basis of information of search requests a conclusion can be drawn that popularity of the tool is growing rather fast. Barriers impeding the development of finance marketplaces are shown. According to the forecast, in the coming years we can expect exponential growth in the number of finance marketplace participants in case of the stable political and economic situation. A set of measures aimed at supporting the development of platforms for individual entrepreneurs and legal entities should be devised.

The article analyzes the policy of reducing methane emissions as one of the directions of joint efforts of countries to curb the pace of climate change. Climate changes caused by the accumulation of methane in the atmosphere directly affect the socio-economic and political processes taking place in various regions of the world: food security, water supply, the development of military-political conflicts, the growth of international migration flows, etc. The purpose of the article is to substantiate the need and identify potential opportunities for Russia to reduce methane (CH4) emissions in the oil and gas sector. A brief description of the results of the Global Climate Summit SOR26, breakthrough solutions and problems in the field of reducing methane emissions is given. Based on the IEA's interactive database, the indicators of CH4 emissions in the oil and gas sector of the largest countries and the main categories of emissions in the oil and gas sector of Russia are described. Legislative initiatives to reduce methane emissions in the EU and Russia are considered. The article concludes that it is expedient for the Russian Federation to participate in international in international cooperation to achieve global goals in this area, in particular from the point of view of increasing the commercial attractiveness of Russian oil and gas projects and the development of green financing.

One of the most significant lines in economic studies is investigation of economic behavior of individual. The article analyzes key approaches to studying economic behavior of agents within the frames of behavioral economics that arouses higher and higher interest today. The authors provide definitions of the term ‘economic behavior’ that can be found in academic literature. The principle content of the article is made up by studying economic behavior of Russian customers in conditions of economic transformations within the period from the 1970-s to the early 21st century. The research marked stages of economic reforms of this period and analyzed the impact of different factors on shaping the model of behavior in each of the mentioned periods. The authors draw conclusions about trends of developing economic behavior of customers in the era of digitalization and introduction of artificial intellect in the field of making economic decisions.

The goal of the research is to elaborate recommendations dealing with shaping and using trademarks within the frames of national and international registration systems and to represent the condition and trends of trademark spread through analyzing data published by the World Organization of Intellectual Property and the national patent department (Rospatent). In the research such methods as deduction, scientific abstraction, logistic analysis and analogues were used. The authors study the national and international systems of trademarks registration. To show their interaction a universal model of developing and using trademarks was advanced. The article assesses the current global processes in spreading trademarks and compares the rates of filling applications for trademarks in the world and in Russia in 2010–2020. Countries were ranged by the number of application registrations, dynamics and structural changes in filling applications for trademarks among the Madrid system countries were described and the link between application filling and economic cycles was identified. The role of China and the place of Russia were depicted in modern trends of application filling according to the Madrid system. The authors think that the mentioned characteristics can help identify lines in trademarks spread within the short-term period.

The concept of sustainable development is still one of the most topical and debatable. To attain goals set at the UN conference is an objective of the adequate strategic planning in the enterprise work. For enterprises functioning in complicated multi-level social and economic systems this aim requires a new look at the system of indicators. The article studies the system of strategic management of gas industry enterprises. The goal of the research is to build a methodological foundation necessary to implement the concept of green economy in metrics of strategic management of the enterprise. In the process of attaining the set goal the following tasks were resolved: to review key lines of implementing the concept of sustainable development, to substantiate the choice of the green economy concept as a methodological foundation for strategic planning at the gas industry enterprise, by using the correlation analysis to identify the principle indicators of evaluating effectiveness of strategic management. The authors substantiated the use of the green economy concept in the context of setting goals for the low-carbon development of the country. The indicators of estimating ecological effectiveness were adapted to characteristics of sectoral production, the system of social-ecologic and economic indicators was devised, which can be used as indicators of reaching goals of sustainable development in line with strategic planning of the enterprise work.

The article studies specific features of transformational changes both in national economy in general and on sectoral markets in particular due to COVID-19 pandemic. It is shown that we can observe fundamental transformation of customer behavior towards the increasing demand for goods providing essential needs, which in the future can result in shaping new sustainable behavior models on food market. It proves the necessity to control prices on the part of state. By researching economic effects of transforming the structure of foods consumption and their supply the authors draw a conclusion that the key share in production structure and dynamic of agricultural produce output belongs to big economic forms, they also put forward a hypothesis about keeping the trend towards integration on the part of supply. The trends identified by the authors in the field can give an opportunity to devise in the future alternative models of scenario forecasts of trends in developing small and large economic structures in the effective institutional conditions. The article also studies the importance of product customization as a factor of sustainability of small economic structures.

The article shows that functioning of big companies is usually connected with accomplishing a great deal of various projects, whose management requires such tools that give an opportunity to organize project work. It is recommended to integrate systems of decision-making support with systems operating at the enterprise, which can increase the speed of data processing, search for alternative decisions and their impact on project management. It is possible to improve the process of project management at the enterprise by introducing new technologies and tools providing objective analysis of data with plotting a model of moving events and resolving problems dealing with the quality of estimating project solutions. Therefore, the information system should be used as a tool supporting decision-making aimed at collecting, optimizing, analyzing data, finding errors at present and forecasting further steps in project development. The system of decision-making support is an interactive automated system, whose goal is to help the user apply data and mechanisms for identification and settlement of problems in the adequate way. The efficient and wide use of software has become one of key factors of development and success of companies in conditions of fierce competition.

The article analyzes the term ‘digitalization’, identifies its specific features implying that this term, in spite of transformations due to complexity of tasks being resolved, does not lose its initial meaning. On the contrary, it was supplemented by new features that do not contradict to the primary definition but make it more topical in view of current objectives. On the basis of obtained results the term ‘information support of management’ was specified. At the present stage of society development the notion of information for providing optimal managerial decision should be understood as the information received by processing such volumes of data, which cannot be processed directly by person. The author shows the use of artificial neuron networks to provide the information support of management. The article substantiates that in order to improve the quality of management in the current conditions it is possible to use tools meant for analyzing big data. It is underlined that we can use data from different sources, internal and external ones. Reliability of these findings was demonstrated by processing the vacancy sample at enterprises of steel-making industry. The author confirmed an opportunity to improve the quality of information support of management through getting new information by using visualization of structured data.

The article provides econometric analysis of agricultural production efficiency in the Republic of Uzbekistan. As methodology for identifying the impact of land, labour resources and capital on the net output of agriculture Kobba - Douglas production function was used. The results of analyzing parameters of the production function let the authors make a conclusion about the necessity to work out a new concept of innovation development and a new model of efficient running of agriculture and its development on the basis of innovative technologies and agrarian sector diversification. The plotted econometric model is statistically reliable and it can show the state of the net output of Uzbekistan agriculture. Kobba – Douglas production function by the net output of Uzbekistan agriculture and factors affecting it, as well as all its parameters checked by Fisher criterion, Student t-criterion and Darbin – Watson DW-criterion showed that the function by parameters meet all the requirements, which testifies to the possibility to use the model (multiplying model in the form of variables’ product) for the current analysis and future forecast of the net output of the Republic agriculture. On the basis of system econometric analysis the forecast parameters of the net output up to 2025 were identified that were found by raising efficiency of innovative processes in agriculture.

There are various mechanisms of developing tourism on the regional level, which are based on different methods and approaches. The article shows that managing tourism on the region level is carried out within the frames of classic functions of the management theory. At the same time the sectoral level of the coordinated development of tourism is closely related to the regional one and it can be attributed, as well as the regional one, to the mezzo-level of tourism management. In our opinion, it is necessary to distinguish these levels of coordinated development. The need to single out the sectoral level of coordinated development of tourism today is connected with wide proliferation, both in practice and in theory, the ideas of cluster approach to the development of travel industry. To analyze and work out proposals dealing with upgrading mechanisms of managing social and economic development of the region on the basis of tourism on the regional, sectoral and micro-levels it is possible to use the integrated approach.

The article deals with researching the problem of labour productivity rise in the Krasnodar area as a key factor of attaining sustainability and further development of the region economy. Based on dynamic analysis the indexes of labour productivity in Russia, federal area and some entities of the Russian Federation were compared and principle trends and factors of labour productivity drop in the Krasnodar area were identified. It was shown that low, in comparison with the leading entities, labour productivity acts as the major reason for reducing the rate of social and economic development in the area. The authors analyze the content of the strategic program ‘Labour Productivity Rise’ elaborated in the context of the principle project ‘Smart Kuban – Leaders of the Future’ in order to implement the Strategy of social and economic development of the Krasnodar area up to 2030. Key factors of strategic development and approaches to increasing efficiency and labour productivity in the area were identified, including those that can be attained at the expense of technical re-equipment of labour, introduction of advanced methods and technologies, scientific and innovative measures and improving material incentives of workers. The use of all these methods can provide synergy effect that will ensure sustainable development of economic potential of the region.

Success of academic work depends greatly on the level and dynamic of developing academic potential and its integral part, i.e. personnel potential. The goal of the research is to study the standing of academic potential, to compare its key characteristics in leading countries of the world selected for the research and to search for funds necessary for improving the efficiency and effectiveness of academic work. In the research the following methods were used: system and historic approaches, methods of induction and deduction, statistic and economic analysis, sociological observations, content analysis and expert assessments. The author found the dependence of academic work results on the standing and dynamics of personnel potential development in conditions of passing over to industry 4.0. New trends in state policy in science were identified, which are stipulated by globalization (de-globalization) processes, fast proliferation of information and communication technologies, steps aimed at overcoming social and economic after-effects of the corona-virus pandemic. The interrelation between specific features of the organization and financing of academic institutions and final results of their functioning was demonstrated. The author proved the key role of personnel potential of science and showed its impact on state policy. The necessity of choosing vectors of development and transformations in state policy in science was substantiated. The article drew conclusions about the need of further changes in science, search for innovative forms of academic work regulation and their practical use for strengthening the material and technical base and personnel potential of science.

Different aspects of using tele-medical technologies recognized as one of key lines in the development of the advanced public health system are highlighted more and more widely in academic literature. However, prospects of this trend depend not only on progress in the development of medical and information technologies and finance investment in the sphere, but also on economic interest in it on the part of concrete medical workers and it can be directly connected with remuneration systems of workers who render tele-medical services. During the research the authors identified key factors that influence on labour remuneration of workers, who participate in tele-medical technologies. Situations of rendering medical aid were classified in view of the following criteria: time, when telemedical services are to be used (principle and extra); whether the job is included in the job description of a concrete worker; whether remuneration components affect the basic pay of the worker, etc. The authors put forward methodological approaches to working out systems of remuneration aimed at the development of tele-medical technologies by state power bodies and public health institutions.

Nowadays volunteer organizations are becoming more and more popular, which promotes building the trend towards socially oriented business by implementation of corporate volunteering programs. The growth in volunteer projects number fosters volunteer centers emergence all over the world and a serious impact of volunteer projects motivates a deeper study of this phenomenon. It should be pointed out that at present society is going through an active stage of passing over from situational volunteering to more systematic and deliberate functioning. The authors show that this fact is connected with the global development of culture of corporate social responsibility in our country and in the world and therefore, with introduction of standards and principles of corporate social responsibility in the in-company environment of organizations.

Research and production enterprises are a very important form of providing stability for the country economy and economic security. In order to support and improve competitiveness of research and production enterprises it is necessary to use efficiently intellectual resources, carry out innovation work and ensure technological leadership. Fast development of digitalization processes stipulates the need to restructure current production systems and business-processes, management systems and to revise requirements to personnel, which is essential to support technological, research and technical development, to increase competitive advantages of research and production enterprises at the expense of personnel potential. The article studies specific features of personnel at such enterprises in view of specificity of their work, staff structure and digitalization. The author identifies the current challenges and contradictions and puts forward brand new solutions aimed at supporting intellectual leadership of research and production enterprises at the expense of building necessary competences of personnel. The research was done by analyzing statistic data and summarizing different studies of competences and notions.

The current situation in Russian economy advances serious demands to small and medium enterprises. The author of the article suggests plotting a finance plan at enterprises in accordance with the set goals and requirements of today’s economy in order to minimize uncertainty of the market environment and its adverse affects. The finance plan can help them balance their expenses and attain profit growth, which can contribute to winning new positions on market. Small and medium enterprises are characterized by good flexibility, which gives them an opportunity to adapt to the changing situation on market and stay competitive in any conditions. Small and medium entrepreneurship fosters a drop in unemployment by increasing the number of jobs, raising the volume of goods and services on market, which can have a positive impact on the social sphere. Enterprises of small and medium business are an integral part of healthy competition on market and it means an opposition to monopolies, free development and diversity in property forms. Small and medium business support investment activity at the expense of re-distribution of resources into the sphere of small and medium enterprises.

The article studies the use of drug-store chain clusterization and determines strategy of work with each of the clusters, which is necessary because key work parameters of drug-store chains, such as selling speed, the number of brands of the company being investigated in the chain, the condition of stores, availability of strong competitors in the chain selling must be verified. Another reason is complexity of company resource distribution to build communications with drug-store chains (representatives’ calls) and products themselves among drug-store chains. To resolve the problem of drug-store clusterization k-means method based on the assessment of the company share and the share of a concrete brand in the drug-store chain was chosen for the research. As metrics for identifying the quality of obtained results ‘silhouette’ was chosen, i.e. the form of a cluster set representation. Its factor is equal to 0.514, which testifies to rather high accuracy of results and possibility to introduce this algorithm into real business practice. By cluster analyzing the multitude of drug-store chains a set of three clusters was identified. On the basis of these results of clusterization and current business requirements for each cluster a number of recommendations were put forward aimed at interaction between the pharmaceutical company and drug-store chains in the aspect of assessing the competition environment, analyzing selling speed and re-filling stocks of the chain, frequency of pharmaceutical representatives’ calls to drug-store chains. The findings of the research allowed us to draw a conclusion that any method of clusterization of drug-store data should be renewed in view of the quality of result interpretation, topicality of initial criteria of clusterization and should be corrected proceeding from business requirements, which arrive from marketer teams and managers on medicine categories and separate brands.

Sustainable development of any organization today demands from business executives thoughtfulness, strategic approach and capability to build business-models that take into account fast changing trends on market and in society. For this end it is necessary to be able to analyze market and customers, to study the degree of impact of political, social and other external factors on organization functioning. The article shows that during business modeling it is possible to use different tools, whose choice can identify the ability of the organization to adapt to changes, to adjust to them and be sustainable. Some executives use the experience of big companies-leaders on market to provide successful functioning of the business-model. This is the way to overcome the crisis and the effective method to modernize this business-model and adjust it to the sphere of organization work. Studying the companies’ experience and analyzing the external environment are connected with such a process as benchmarking. According to the author, its use can give an opportunity not only to take into account competitors’ experience for plotting the own strategy of development but to re-build organization architecture in order to reach high results. Benchmarking includes marketing analysis of market, customer research, study of all the factors influencing the organization, investigation of market segmentation depending on seasons of the year and other important facts. Benchmarking also includes control tools.

Global virtualization of production, new challenges and goals of society informatization made today’s production companies change their own production processes in order to retain competitiveness on market. Standard approaches to production management now cannot guarantee stable profitability of business. The concept of smartproduction and wise factories targets at integration of people, information and value chains in one network. It can provide a new impulse to labour productivity, predetermine new opportunities for improving the work efficiency. Today’s foreign and home literature shows academic interest in new production technologies. In spite of various trends and approaches to the subject, principle priorities of advanced smart production processes have not been revealed adequately, which proves the necessity to continue research in this field. The article substantiates the demand for production process digitalization at Russian enterprises. Possibilities of using artificial intellect and introducing smart-production in industry are studied. Priorities of the advanced Russian production companies in the field of digitalization were highlighted: wider use of cloud technologies; predictive analysis; IaaS-services, i. e. virtual centers of data processing and systems of data storage; centralized dispatcher control and data collection (SCADA) and others. The author characterizes parameters of monitoring development of smart production systems on the territory of the Russian Federation, which has been carried out by Rosstat since 2020. The forecast data on assessing the required resources in respect to support tools on behalf of state were shown, aimed at developing technologies of smart production. Target indicators of developing smart technologies were identified within the frames of the federal project ‘Digital Technologies’. The author systematized science-intensive technological innovations, non-standard solutions and advanced tools of managing production systems, specified target indicators of principle technological trends in smart-production development and substantiated lines in the development of smart-potential of Russian industry.

Chemical industry is one of the leading and most essential spheres of economy. The article studies specific features and makes a comparative analysis of chemical industry production in Russia and the world, analyzes the structure of trade turnover according to Clause 6 of the uniform goods nomenclature of the foreign economic activity in the Eurasian Economic Union. Key challenges and prospects of development of this industry were identified. To make a comparison the author studied international chemical industry including hundreds of companies working with prospecting, treatment and distribution of gases and with the development of the most complicated organic chemicals used for pharmaceutical preparations. Russian chemical industry possesses resource potential for development but current problems hinder its progress. The major reasons are the following: the shortage of Russian competitive chemical equipment, expensive renewal of existing outdated capacities. At the same time it is possible to mention a low level of research and technical and HR potential of the industry. The author proposes approaches to the development of home chemical industry to provide a growth in output and a rise in competitiveness of this sector of Russian economy on the global level.

Today the issue of diversification in planning and strategy on corporate level is extremely acute. Unsustainable condition of global economy during the pandemic stepped up the necessity of diversification both on corporate level and on smaller ones. Apart from that, global uncertainty influences economy of separate countries and concrete industries and companies, which try to stay afloat by using all the reserves prepared in advance. The issue of insufficient or excessive diversification in the company work which is studied in the article, is obvious though its roots are deep inside many companies, some of them are the biggest organizations of the world. How can the head of the organization find out whether adequate amount of money is invested in the development of alternative sources of profit or making new brands increasing the company sustainability or whether the ‘safety bag’ made up during successful period of company work will be sufficient? Perhaps, the saved reserves mean inefficiently used resources and it could have been possible to grow much faster by investing in production process. Questions put forward by decision-makers are endless. The author of the article proposes to study the problem, identify the optimum way of diversification on corporate level and to discuss experience of biggest companies, which is acute today. This topic can be interested for all entities dealing with management of their own projects, irrespective of their size, as key issues of diversification and strategic planning tend to get more complicated and can be used to settle other difficult situations.

The article studies digital companies, models business-processes and formulates growth spots of competitive advantages in conditions of digitalization. Specific features of digital companies are connected with the nature of economic functioning and organization of business-processes, where attaining goals of profitability growth and competitiveness support will rely not only on possession of advanced information technologies but also on competencies in the field of modeling business processes and managing them. The author tries to model businessprocesses of the digital company in three key lines: defining characteristics of the digital company, developing business-processes in Deming PDCA cycle of the digital company, formulating the direction of growth in competitive advantages of the digital company on the basis of business-processes development. Scientific novelty of the research is revealed in the following positions: firstly, key characteristics of the digital company were formulated, secondly, the lines in transforming business-processes in Deming PDCA cycles were systemized, and thirdly, ways of developing business-processes to increase company competitiveness at the stage of digitalization were identified.

The article deals with the problem of pursuing company assortment policy, which is aimed at meeting buyers’ needs by joint creation of customer value. Within the frames of this approach the author analyzes existing concepts of building delivery chains and substantiates the use of the concept of building delivery chains from the customer. The role of category management in the context of relation marketing is shown. Participant groups of building customer value chains are identified and the system of their interrelations is demonstrated as the most important element of assortment policy effectiveness. The author puts forward a hypothesis about conflict of interests of participants in customer value chains, in spite of the common goal, i.e. maximum satisfaction of buyers’ needs. On this basis the preconditions of such conflicts of interests in these groups are investigated and steps aimed at their elimination are proposed, whose implementation can raise effectiveness of partner interrelations and therefore, efficiency of company assortment policy targeted at meeting customer needs.